Mahindra & Mahindra has introduced DiGiSENSE, a new connected vehicle technology solution for its tractor brand, Arjun Novo. Source: AFDJ eNews
This will enhance productivity for farmers using the Arjun Novo and will also provide them with a new ownership experience.
DiGiSENSE technology will be available in the 57HP – 605DI-i Arjun Novo.
Mahindra becomes the first OEM in India to offer a cloud-based technology platform in the tractor category.
DiGiSENSE will empower tractor owners to access vital information about their tractors remotely, on a real-time basis.
This technology will benefit farmers significantly to improve their efficiency and productivity, enhancing their earning potential.
According to Ravindra Shahane, Vice President – Marketing, Farm Division, Mahindra & Mahindra Ltd: “Today the need to stay connected is a basic necessity for farmers who need to monitor their tractors and improve productivity.
“With the introduction of DiGiSENSE, we have become the first Indian OEM to introduce a connected vehicle technology in our leading tractor – the Arjun Novo, for the convenience of our customers. I am confident that this will further revolutionize the way our farmers will interact with their Mahindra tractors, leading to higher productivity and prosperity.”
Digitization is emerging as a key differentiator to increase productivity and the connected vehicles technology method.
Developed by Mahindra, DiGiSENSE is the first of its kind technology platform which is multi-application and multi-product enabled.
This unique technology connects the owner to his tractor and enables him to control its usage and prevent misuse.
It is a smart application that will empower customers to digitally build knowledge 24X7 about the performance and location of their tractors.
Farmers can now avail themselves of live tractor tracking, while remote diagnostics and reports will enable them to monitor the tractor’s health and productivity parameters.