Bruce Wright is the son of John Wright who started Primex in 1985, and he is proud of Norco Primex Field Days’ ‘point of difference’. It is something the event’s managing director has planned and worked hard to achieve. It is also a major reason why Primex is experiencing extraordinary growth.
The historic, three-day primary industries expo has been based at Casino in the picturesque New South Wales Northern Rivers since 1985. The 2019 edition will be held from 16 to 18 May and is shaping up as one of the biggest in the event’s 35-year history.
“The successful field day event of the 21st century is an exciting challenge,” says Bruce. “It has to pay homage to the traditional trade specific arena, but it has to be so much more than that. It can offer both exhibitors and visitors at least four or five reasons to turn up.
“That’s why we have challenged ourselves to create a whole new concept in field days – one that supports innovation, education and appeals to a wider market.
“I have been involved in this event for 30 years, but my focus is on what these types of expos will look like in 20 years. We have a strong vision for the future and that vision is being put in place now.“Much of this came via the strong relationships we have with our exhibitors and visitors. We encourage input.
We are constantly in discussion with the many industry organisations associated with Primex to ensure that we stay relevant. “What we continue to build through Primex is akin to an extended family. It is about the social gatherings, the business networking, the avid sense of community that pervades the entire 18 hectare site.”
This year’s Norco Primex Field Days experienced a 30 per cent growth in exhibitor numbers on the back of a detailed strategic plan researched and implemented by Bruce soon after he took over ownership of the event in early 2017.
He anticipates similar growth for the 2019 event, which will take exhibitor numbers to about 400. “We are now engaging exhibitors and visitors from a national and international basis, profiling primary industries through the entire Australian east coast. That, and the increase in numbers across the board, is exciting,” said Wright.
“We offer a broader appeal to everyone in business and agriculture who have limited time and want to balance work with family, while we value and celebrate the best of Australian agriculture.”
The Norco Primex Field Days three-day exhibition will be held from 16 to 18 May 2019 with the gates open from 9am to 4pm each day.
Held at Casino, in the Northern Rivers of New South Wales it is considered as one of Australia’s leading field day events.
To book a commercial site get in contact with Peter Hinds on tel: 0499 997 801, or email: email@example.com
For visitor details on the Norco Primex Field Days talk to Pat McLeod on tel: 0414 620 250.