Holden HSV GTSR W1 Maloo Ute up for grabs

This is the Ute we declared had a value of $1 million when it was built by HSV in April 2017 and now it’s worth even more

The million dollar Ute – 2017 Holden HSV GTSR W1 Maloo Ute

The most expensive Ute ever built in Australia will be sold at auction for in excess of its $1 million conservative estimate.

The prospective buyer, and there are thousands of them, is purchasing the most iconic Ute ever built by HSV.

The sheer excitement this auction vibrates serves to rekindle the Australian spirit that was Holden.

The Federal government decision makers in charge of deciding whether they should continue to prop up the Holden manufacturing plant at Elizabeth SA simply lacked the vision that was required for the position they occupied.

In one fell swoop they obliterated 69-years of tradition, Holden models that carried us through our formative years.

The whole shambles of whether Holden should continue vehicle manufacturing in Australia simply proved beyond doubt that stupid people without foresight can and do occupy positions of power.

Yes, the industry was propped up for years with government grants that served to keep thousands in work, only to see them all end up on social security with no job prospects in manufacturing.

This ended up costing the government even more, long term.

The government at the time was beyond the point of gleefulness that all models would now be imported. It killed the prospects of building up future manufacturing and this left budding new apprentices looking elsewhere for employment that didn’t exist.

Production line workers were immediately out of a job, along with thousands of workers from parts and component suppliers. It was the catalyst for the end of car production in Australia. 

And while Holden put on a brave face suggesting there would still be 6000 people employed across its 200-strong national dealer network, the company was in fact holding a ticking bomb.

The kindred spirit that people shared with Holden was lost, their heart had been yanked out and the now to be imported models were simply never going to fill the void.

A new Holden was the furthest thought from once loyal devotees of the badge, and by February 2020 the Holden management hand along with the 185 dealers left selling the badge was forced to accept their fate.

The brand was pulled from the Australian market.

Holden executives when a step further to ensure Australians would never get deliver of another Holden badged model – they stopped production of all right-hand drive vehicles.

The bitterness from the October 2017 closure was now at an end for General Motors executives in the US but it was just the beginning for the last-stand 185 Holden network dealers left in limbo.

Many had spent millions in refurbishments to accommodate the buyer rush expected from Holden executives, with plans to launch 24 major vehicles and 36 new drivetrain combinations by 2020.

Dealers were told how the mighty Commodore would make a comeback to its top-selling position of 2005 when 153,026 Holden models including the mighty VZ Commodore were sold.

But even the promise of an all-Holden designed V8 sports car with rear-drive didn’t budge Holden fans from what they saw as an act of betrayal for their many years of unwithering brand support.

Instead of accepting the rhetoric that General Motors was building Holden’s biggest and best vehicle range ever, buyers abandoned the badge, there was no longer a sustainable market for the badge in Australia.

The disheartening circumstances that gripped Holden devotees now turned to dealers who would very soon have nothing to sell.

The Australian Competition and Consumer Commission (ACCC) stepped in and after just two days of mediation, many dealers were left with little choice other than accept General Motors terms of an average $1,500 per vehicle compensation.

Of the 185 dealers left, 120 took the chance to walk away from the sorry situation and accepted the deal.

But the remaining 65 dealers were too entrenched emotionally or financially and did not accept the offer, who felt they had been victims of a true product onslaught, and continued the fight with General Motors.

Regardless of a last hurrah it was the end for the brand that everyone had grown up with since the first FX Holden was released in 1948.

Filling every nook of the car’s engine bay is a hand-built, 6.2 litre, supercharged LS9 Generation IV alloy V8

Last stand

As you can see the 2017 Holden HSV GTSR W1 Maloo at auction represents more than a mere Ute, it carries with it the profound joy that the Holden badge meant for many and at least a link to the greatness the badge represented.

This is arguably Australia’s most collectable muscle car and is one of only four ever built in this format.

Taking the iconic GTSR to its most sophisticated and powerful conclusion is the GTSR W1UTE.

Carbon fibre fender vents, a carbon fibre airbox, an Aeroflow performance rear spoiler with carbon fibre upper and distinctive W1 badging to let everyone know you’re driving something incredibly special.

Filling every nook of the car’s engine bay is a hand-built, 6.2 litre, supercharged LS9 Generation IV alloy V8.

The pinnacle of 30 years of HSV engineering.

This fire-breathing powerplant is fitted with titanium connecting rods and inlet valves, a dry-sump oiling system, and a supercharger with twin four-lobe rotors that pumps 2.3 litres of air per revolution.

The final result is a mind-blowing 474kW of power and 815Nm of torque.

On hand to make the most of all that power is a close-ratio Tremec TR-6060 (MH3 spec.) 6-speed manual transmission that’s been specially designed to optimise track performance and improve driveability.

The GTSR W1 also boasts 20×9 (front) and 20×10-inch (rear) SV Panorama forged alloy wheels finished in Matte Black.

They are wrapped in specially selected Pirelli P Zero Trofeo R* track tyres that help deliver incredible traction, blistering standing starts and outstanding mid-corner grip. Put simply, the GTSR W1 is as close to a supercar as it gets.

A unique W1 I.D. plate along with W1 badging on the key fob, sill plates and headrests let you know you’re stepping into the cockpit of a machine that’s been designed to deliver race-track exhilaration.

Once inside, 8-way electrically adjustable HSV Podium front seats finished in Alcantara with diamond-quilted stitching deliver the kind of driving position and support that you’d expect in a race-car.

You’re stepping into the cockpit of a machine that’s been designed to deliver race-track exhilaration

Adding to the supercar feel are an Alcantara-wrapped steering wheel and gear lever that deliver enhanced grip and control.

But it’s when you fire up the supercharged LS9 engine and the specially calibrated bi-modal twin exhaust system roars to life that you know you’re in for one hell of a drive.

And not just because of the incredible power and torque at your disposal.

The GTSR W1 boasts a SupaShock suspension system that is the ultimate high-performance package.

The unique dampers offer the lowest frictional losses of any damper readily available. The result is exceptional handling that enables the car to devour even the sharpest corners with ease.

Adding to the GTSR W1’s outstanding cornering abilities is a world-class braking system. Boasting forged 6-piston AP Racing monoblock calipers with massive 410mm front rotors, the system delivers leading-edge brake modulation and pedal feel.

Air Conditioning, Power windows, Power seats, Tinted windows, Cruise control, Alloy wheels, Reverse camera, Log books/Owners manual, it’s all there.

Due to the extreme rareness and importance of this amazing piece of history, bidders will need to be pre-approved. Buyer’s premium is 7.5% GST Inclusive, the bid is GST Inclusive

Any bids made without prior approval will be removed until confirmed. Phone 1800 456 588 to register your bid.

To arrange a video inspection by appointment, please contact Sam 0499 002 000 for any questions relating to this vehicle.

Being auctioned by Lloyds at 69 Manchester Road, Carrara on 30th of January 2021 at 12pm AEST (1pm AEDST). Further information is available at www.lloydsauctions.com.au

The most collectible muscle car made in Australia –  2017 Holden HSV GTSR W1 Maloo Ute


Vehicle Description

Year: 2017
Make: Holden
Model: HSV
Series: GTSR
Badge: W1 Maloo
Body: Single Cab Utility
Drive Type: Rear-wheel drive
Odometer: Indicating 682 Kilometers
Engine: 6.2 LS9 V8 Supercharged Petrol
Transmission: TR6060 close-ratio six-speed manual
Colour: Light My Fire
Seats: 2
VIN: 6G1FF4EPXHL303721
ENG No: LS9110216298
Being sold unregistered

Auction Result 30 January 2021

The 2017 Holden HSV GTSR W1 Maloo Ute sold for $1.05 million, and that’s a new auction record for an Australian made road vehicle.

This was a first and final bid. No other car enthusiast was prepared to enter the contest or better the offer. It was a knockout bid.

If there had been competition many industry pundits were tipping a $1.5 million breaking point.

However the $1.05 million bid was enough to take the top bid road vehicle crown away from a Ford Falcon GTHO Phase III when it sold for $1.03 million in June 2018.

And while the HSV GTSR W1 Maloo Ute now holds the record price for a road vehicle, there is a separate stand of vehicles in production race cars that are prized even higher.

The current record in production race cars was set in October 2018 when a collector paid $2.1 million for the Holden Commodore driven by Peter Brock to win two consecutive year Bathurst 1000 races in 1982 and 1983.

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