Meat and Livestock Australia (MLA) will use a $1.52 million Australian Government grant to explore market diversification opportunities within untapped segments of three export markets.
The grant is expected to be used to help increase market expansion and diversification for Australian exporters, and in particular MLA is expected to explore new export channels in Saudi Arabia, Thailand and Vietnam.
New business development specialists will work on improving trade flows for Australian beef, sheep meat and goatmeat to build new business opportunities in trade, retail and foodservice sectors.
By stationing business development specialists in these target markets, MLA will be well positioned to work with Australia’s government agencies including Agriculture Counsellors.
This grant is expected to help improve Australia’s product spread, we are future-proofing our industries against significant market shocks.
General Manager of International Markets MLA, Andrew Cox, said the grants were an opportunity to expand exports into markets with strong development opportunities.
“Australia has recently negotiated improved access to these markets, and it’s important to build stronger relationships with our important trading partners,” Mr Cox said.
“We’re grateful for the opportunity to smooth the path ahead for the Australian red meat industry.”
Behind the livestock grants
· Australian livestock production is forecast to be valued at $22.9 billion in 2020-21.
· Australian meat and livestock exports are forecast to be worth $13.1 billion in 2020-21.