The lack of adequate rainfall in some regions has been long forgotten in season 2025-26 as latest estimates add another lazy 4 billion to ensure the third-highest farm income on record at $94.7 billion

The ironic twist that accompanies boosted bank accounts is the scrutiny farmers are applying to every purchase. No longer prepared to be the victims of inflated price big ticket products. Instead, their upcoming purchases need to represent value. Take a look at where the money is being spent. Models that farmers are selecting for quality […]