Halter’s Beef Pro is offering producers insights into pasture grazing and herd performance for more overall management support
Halter who first introduced their solar-powered GPS-enabled collars for virtual fencing to Aussie producers for testing in 2022, before their launch in 2024, has further upgraded its tech to include a more interactive farm management system with Beef Pro.
Halter’s initial beef collar allowed producers to virtually fence and shift herds from a smartphone, within a determined boundary, all without physical fencing. Beef Pro now builds on this by adding a data, planning and decision-support layer.
The product brings together feed demand and grazing planning tools, satellite forage signals, grazing intensity heat maps, behaviour monitoring, and automated grazing records.
Now, the same system that moves cattle also provides in a singular platform, what producers currently manage in their heads, on whiteboards or spreadsheets, or through separate software subscriptions.
“Beef Pro adds the measurement and planning layer on top of the execution layer that is virtual fencing,” explains Toby Hurley, Director of Product at Halter.
“Producers can quantify what their herds need versus what their land can support, have this data drive planning, and build a record of how each grazing performed. That feedback loop compounds into better decision-making, building on the pasture utilisation uplift that virtual fencing alone achieves.”
Building on local momentum
First launched here in 2022 to a handful of dairy farms, Halter is today available for beef and dairy operations in Queensland, NSW, Victoria and the Northern Territory.
Beef producers have been a substantial part of the local expansion, with over 230 beef farms signing up in 2026 alone.
“The Australian beef industry runs serious, large-scale operations, often across tough and variable country,” adds Toby Hurley from manufacturer Halter. “The producers we work with aren’t looking for a gadget, they’re looking for tools that work at scale and give them better information to act on.
“Beef Pro is our answer to that, leaning into what has been proven to work in science and research, enabling better performance on farm without significant additional investment in people, infrastructure or other technology.”
Better pasture utilisation to reduce costs
On many beef properties, meaningful production is lost to under-grazing, over-grazing and forage that turns rank. Wasted forage becomes the main prize; every percentage point of utilisation captured back is worth real money.
“Even 1% of utilisation lift equals extra grazing days per head per year, or fewer days needing to be supplementally fed,” ensures Toby Hurley. “This way of managing land and animals is what we consider a major leap for beef farmers, because we are talking about optimising the forage that’s already growing, simply by making more data-driven decisions using Halter to avoid under-grazing or over-grazing.”
Michael Gooden, who has been trialling Beef Pro on his farm Old Man Creek, located at Sandigo in the Riverina NSW said he could see ‘huge benefits’ in the technology for beef producers, particularly in using data for better decision-making.
“It’s unlocking a whole new layer of observation for our cattle; in dairy farming the feedback loop is really quick, but in beef it can take years to see if the decisions you’re making are the right ones. It’s early days, but from what I’ve seen so far, Beef Pro is a way to take those subtle cues of what we are doing and use that data to make better decisions much sooner.”
Beef Pro is now available to new and existing Halter customers across Australia. More information can be seen on this link.
See the video below to find out more about virtual fencing with Beef Pro.
