CNH charts its progress in brand manufacturing of sustainably advanced agriculture and construction models in a comprehensive magazine
It has become even more obvious that CNH has thrown away the single badge, nothing to do with each other marketing theme it promoted for over 20 years when it drew the Case IH badge into its fold in 1999 and transformed from the Fiat Group to CNH Global.
Not sure at the time how it would meld Case IH and the New Holland badge it had taken over in 1991, when Fiat bought Ford’s agricultural and construction equipment business, including New Holland, the decision was taken to run the two badges as separate entities.
And that has been the running sheet pretty much up until now.
It’s only over the past 12 to 18 months that policy appears to have given way to appointing the strongest dealers through “natural selection” in select regions to sell both badges from the same yard. A position vehemently protected previously, see the story here.
Spotlight on a sustainable future
In an attempt to boost its worldwide farm equipment business and build on the success of its offering under the Case IH and New Holland brand, along with multi-million dollar technology purchases, CNH has drawn its most recent achievements together in “A Sustainable Year” digital magazine release.
It draws inspiration from two key recent moments for CNH, their Investor Day in May 2025, where the company presented the Road to 2030 business strategy, and their most recent Sustainability Report, that highlights a commitment to safer and more responsible farm operations.
The magazine showcases the progress and positive impact – from accelerating product development to advances in precision farming through to autonomous and robotic solutions.
Learn how Case IH’s SenseApply™ technology exemplifies the power of “sense and act” innovation, enabling farmers to apply exactly the right amount of nitrogen, herbicide or fungicide in real time and only when crops need it.
The publication also includes news from India, where mentoring and training initiatives are preparing the next generation of employees to thrive through the use of artificial intelligence (AI) to accelerate innovation.
The magazine also includes testimonials from operators, who are testing ground breaking machines powered by lower-emission fuels, such as New Holland’s T6 and T7 Methane Power tractors and Case IH’s Austoft 9000 sugarcane harvester prototype featuring an ethanol engine.
Read the full CNH A Sustainable Year magazine content here.
