EIMA 2021 moves boldly forward with an October opening

Innovation through technology will be the theme at EIMA 2021 when the international exhibition of agricultural machinery gets underway at Bologna Italy from 19 to 23 October

The rapid move into digital technology will be a major theme at the 44th EIMA International show with an entire exhibition hall devoted to electronic solutions at this year’s event

After the long pause due to the COVID-19 health emergency, during which time most major events dedicated to agricultural machinery were suspended, the Bologna exhibition will be the first to re-open.

This first event following the freeze on activities in Europe and almost all the northern hemisphere will be a showcase for new models, prototypes and unexpected farming solutions showcased by 1450 attending manufacturers, from 47 countries.

The ability to manage new farm technologies is a strategic factor, emphasises the organisers FederUnacoma, the Italian manufacturers’ association.

This is why EIMA 2021 will include specific initiatives to focus on the skills and professional training required to run a successful fleet of agricultural machinery.

The program of EIMA Campus – the section of the exhibition organised in collaboration with the Italian Agricultural Engineering Association AIIA, with the participation of 10 universities has already developed a calendar of lectures and seminars.

There will be a focus on emerging themes, such as eco-sustainable cultivation techniques and the most advanced digital applications for controlling cultivation operations and managing the growing mass of technical, economic and environmental data provided by survey systems and electronic networks.

The idea behind EIMA Campus is to offer university students the chance to attend EIMA, and gain first-hand experience in the world of agricultural machinery. Then use this information to become part of the worldwide farm machinery industry.

The FederUnacoma General Meeting held on 19 July was attended by the new Rctor of the University of Bologna, Giovanni Molari, who stressed that creating a new generation of operators and experts is a matter of absolute urgency.

The know-how currently found on farms is not keeping pace with the technological solutions produced by industry, which are marching at an impressive pace and are already affecting the area of robotics and artificial intelligence.

“Training is also a political issue – explained FederUnacoma president Alessandro Malavolti – because it is functional to achieving the objectives of sustainability, ecological transition and digital transition that underlie the new CAP and Next Generation EU.”

“The debate launched at the general meeting – adds Malavolti – will be taken up again at EIMA with a Workshop for discussion between the political world and the university and education system.

It is scheduled in the morning on Friday 21 October and is more important than ever at a time when the National Recovery and Resilience Plan includes funding for training activities.”

An authoritative contribution towards identifying specific strategies for strengthening technical staff will also come from the sessions of the Club of Bologna, the world association of teachers and experts in agricultural machinery.

These sessions will take place on October 22 and 23 as part of EIMA and which will offer an opportunity to identify the training needs associated with the use of increasingly innovative machinery and equipment.

How EIMA will keep you safe

With close cooperation with the ICE Agency, the international agricultural machinery exhibition will be able to welcome business operators from all over the world, in compliance with the differentiated safety protocols established by the health authorities for groups of countries.

Business-to-business meetings will be held in a new facility at the Volvo Congress Center adjacent to the exhibition centre and connected to Hall 19.

Business operators from all over the world will be attending the exhibition to find out about the new product ranges and deal with the purchase of the technologies most in demand in the various agricultural and economic settings.

The aim of FederUnacoma – the organiser of the event – is to widen the audience of participants as much as possible, using all the tools and procedures that allow the safe incoming of distributors, importers and economic operators from foreign countries.

While the on-line ticket office is active for overseas visitorswho can benefit from a service package specifically designed by FederUnacoma, the program of official delegations created by the ICE Agency in collaboration with the Federation is nearing completion.

The program envisages the presence at the fair of 450 delegates selected from 70 countries, and the organisation of “business-to-business” meetings with exhibiting companies, as well as informative meetings and guided tours.

Official delegations have been confirmed from Europe (the group includes 25 countries, from those belonging to the European Union to the Balkans, Russia and Ukraine), the Americas (15 countries in all, including the United States, Argentina, Colombia, Mexico and Uruguay), and Africa (which currently has 13 participating countries, covering the northern belt to include Egypt, Morocco and Tunisia, and the Sub-Saharan belt to include Ethiopia, Kenya, Ghana, Tanzania and Uganda).

Finally, the Asian and Middle Eastern area is represented by 17 delegations, including those from Turkey, Israel, South Korea and the Philippines.

To improve logistics and ensure ample space for spacing out and implementing all health prevention procedures, this year the B2B meeting area will no longer be located in the mezzanine between Halls 25 and 26, but in a new building.

The Volvo Congress Center, directly connected to the Palazzo dei Congressi and adjacent to Hall 19, will be the location hosting the business meetings, where delegates will be able to take advantage of the usual interpreting services and legal assistance for business transactions, in addition to a special catering facility.

“FederUnacoma’s Internationalisation Service, together with the ICE Agency offices that are organising the official delegations – explains FederUnacoma Director General Simona Rapastella – are intensifying their activities in these days, not only to complete the incoming procedures on schedule but also to meet the growing requests for participation from buyers from all over the world.

In the last few weeks, expressions of interest have come in well above expectations – concludes Rapastella – and this is a very important indicator of the role of a trade fair like EIMA and of a progressive normalisation of the sector after the emergency.”

For anyone with two vaccinations, now is the time to book for EIMA. Get details now for the 44th EIMA International event in Bologna, Italy from October 19 to 23, 2021.