Australian Wool and Sheep Show

Date(s) - 19 Jul 2024 until 21 Jul 2024
9:00 AM - 5:00 PM

Bendigo Exhibition Centre
42-72 Holmes Road
Bendigo North Victoria 3550

Contact Details
Contact: Patrick Falconer
T: 03 5443 9902 | Email | Website

The Australian Sheep & Wool Show (Sheep Show) is the largest event of its type in the world

Held under the auspices of the Australian Sheep Breeders’ Association, the Sheep Show has evolved over 146 continuous years to become the key benchmarking event and showcase for industry innovation and excellence.

Today’s show had its origins in a meeting held at Scotts Hotel, Melbourne on 28 August 1877.

The meeting was held in order to establish the Australian Sheep Breeders’ Association with “the prime purpose of conducting an exhibition of sheep in Melbourne in August every year”.

The show was first held at the wool stores of Goldsborough Mort & Co (1878-1938), followed by a period at Dalgety & Co (1939-1956) before relocating to the Melbourne Showgrounds in 1957.

The Victorian regional centre of Bendigo, a geographical mid-point for farmers across the main sheep producing areas, has been the home of The Australian Sheep & Wool Show (THE SHEEP SHOW) since 1999.

The Australian Sheep and Wool Show is the largest show of its type in the world where each year up to 3000 sheep from across Australia with 30 plus breeds compete in the show ring. Added to that are up to 400 trade sites covering everything from the finest woollen clothing to large machinery. Shearing and Dog trial competitions are also part of the event as is a Festival of Lamb marquee showcasing how to cut up a carcass and cook food.


Highlights at the Australian Sheep and Wool Show 2024

If you want to know what’s going on in the sheep and wool industry for now and into the future you will find it all at the ASWS event in July 2024

After a record event in 2023 organisers are busily planning the next big sheep industry event, the ASWS, to be held from the 19 to 21 July 2024 at the Prince of Wales Showgrounds Bendigo VIC.

Feature breed for 2024 is the Dohne and the event will also be welcoming many overseas visitors who have already indicated their plans to attend.

Intense action is assured in the shearing shed, where the Northern Shears competition opens the sporting season and also serves as the only qualification event for the Victorian Shearing and Wool Handling Championships final the following day.

And on the main arena, working dogs and their handlers will showcase their incredible bond and herding skills during the Central Victorian Yard Dog Championships.

Several networking opportunities are available throughout the ASWS, including the Stud Masters Muster on the Friday night and Sponsors and Breeders Cocktail Party on the Saturday evening, when the Grand Champion fleece award will be announced and the Women of Wool lunch on the Friday.

And tomorrow’s industry leaders can be inspired in the Careers and Technology Hub, which focuses on job opportunities and innovative practices and includes keynote addresses by many leaders in the field.

Other highlights include live merino and dorper ram sales; twice-daily fashion parades in the Noble Pavilion running on Friday at 11am and 3pm; and both Saturday and Sunday at 11am and 2pm. In addition make sure you catch Australia’s largest fibre market exhibition, and the creative genius of Woolcraft Competition entrants, with the theme The World Through Textiles.

About 450 sites will be highlighted around the venue, including over 300 focussed on food, fashion, gifts and homewares. This is alongside 50-plus livestock displays and another 50 exhibits featuring agricultural trade products and services.

This event is where people come to showcase and benchmark against the rest of Australia. And the ASWS can’t wait to welcome everyone back.

The charity partner to benefit from the Australian Fleece Competition is Downs Syndrome with more than $200,000 being donated to various worthy causes since 2001, as wool growers donate fleeces to be auctioned for charity after judging.

The Australian Sheep and Wool Show is on at the Prince of Wales Showground in Bendigo from 19 to 21 July 2024.

Tickets are available on this link, starting at $25 for adults and $17 for concessions. Children under 14 are free.

For anyone wanting to exhibit, view the options available on this link.

See the full Australian Sheep and Wool Show program on this link.


Bendigo Exhibition Centre, Prince of Wales Showground
42-72 Holmes Road Bendigo North 3550

Join us in Bendigo for the largest event of its type in the world, as the ‘best of best’ sheep breeders compete and some of the country’s most passionate food, fashion and fibre lovers gather to celebrate the mighty Australian sheep. Come and join us!

Show Dates 2024
Friday to Saturday 19 to 21 July

The Sheep Show open times 2023
9am – 5pm Friday and Saturday
9am – 4pm Sunday
Merino Ram Sale Sunday 1pm – 3pm

$25 for adults and $17 for concessions.
Children under 15 are free.
Family pass 3 days $160.00
Adult pass 3 days $65.00
Aged & Disability pass 3 days $40.00
Student (15+) pass 3 days $65.00
Car parking 3 days $33.00

Tour groups of 20 or more – $15.00 per head (Not available online. Group ticketing can be purchased via email to or on arrival at the entry gate.)


Contact: Patrick Falconer

Tel: 03 5443 9902
Fax: 03 5443 9354


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