The current Deere & Co Vice president of sales and marketing for the Agriculture and Turf Division Australia, John Lagemann has announced his retirement, effective 31 October 2020. He became manager of John Deere operations in Australia, New Zealand and East Asia in 1999. Lagemann was named vice president of Sales for the United States and Canada in 2002. In 2009, he was appointed vice president, Ag & Turf Sales and Marketing for the United States, Canada, Australia and New Zealand.
In his role with Deere & Co, Lagemann was responsible for all sales and market activities in the Americas and Australia. In June of 2019, additional responsibilities were added for Deere’s Europe operation to establish key tactical marketing plans for sales and to develop several tools and systems.
Lagemann started his career at John Deere as a marketing rep at the Kansas City Sales Branch in 1982. He worked with dealers and customers in various direct contact assignments in that role until 1994 when he was promoted to manager of marketing at the John Deere Harvester division. No replacement has been named.