MagrowTec’s simple and reliable retrofit spraying system is being adapted to handle multiple cropping operations from cotton, cereals, and legumes to vegetables
Farm operations with tight spray windows are being drawn to MagrowTec’s retrofit spraying system for its proven simplicity and reliability.
Growers from many different regions and a wide variety of crops are putting MagrowTec’s magnetic-assist spray technology to the test, and seeing measurable gains in drift reduction, coverage, and efficiency.
From broadacre cereal growers to high-value vegetable operations, we talk to three producers that share how MagrowTec is helping them spray smarter and achieve more from every pass.
Byron Birch – Agronomist and Farmer
Bellata NSW
Byron Birch, a farmer-agronomist from Bellata on the Northern Tablelands of New South Wales, has been scientifically testing MagrowTec on his wheat, chickpeas, sorghum, and cotton.
“We saw MagrowTec on a tech forum and were intrigued by how it worked,” says Byron, who also runs a contracting business alongside his family operation, B&W Rural. After a field day demonstration by MagrowTec’s Dave, he decided to trial the system himself.
Early results showed better canopy penetration in cotton and more uniform droplet distribution. “We’re doing a scientific analysis with water-sensitive paper to see how much better a spray job we can achieve,” Byron explains.
In a cotton-dominated region where drift is a serious concern, MagrowTec provides peace of mind. “We’re very conscious of sensitive crops around us, including our own, so this is another tool to reduce drift during summer spraying,” Byron adds.
The economic potential is significant. With improved first-pass efficacy, Byron estimates savings of $30 to $50-hectare by reducing second applications on hard-to-kill weeds. “For fungicides, it buys us more time before coming back,” Byron notes. “That means less machinery use, better time management, and more balance.”
As an agronomist who often tests new products, Byron values MagrowTec’s science-backed performance. “We’re hoping this gives us an edge on those hard-to-kill weeds,” Byron concludes.
Jan La Frenz – Mixed Cropper
Cecil Plains QLD
(I don’t have any pictures of their sprayer or crop field)
On Queensland’s Darling Downs, Jan La Frenz manages multiple mixed-cropping properties growing cotton, cereals, and legumes. Operating in a supplementary irrigation zone with tight spray windows.
Jan was drawn to MagrowTec’s simplicity and reliability.
“The thing that attracts me is that it’s not an electronic gadget. It has inherent reliability, and should it fail, we can keep spraying,” Jan La Frenz explains.
After installing MagrowTec two years ago, Jan worked with the team to compare droplet deposition during cotton defoliation. Trials confirmed improved canopy penetration and more consistent product placement, all without adding complexity.
“The day you want to spray is the day you want to spray. Anything that stops you is a problem,” Jan offers. “MagrowTec sits quietly in the background, helping us get the job done efficiently.”
Jan views the technology as a practical investment in precision and sustainability.
“Having the product more precisely placed where it’s targeted, rather than drifting off-target, aligns with our environmental and financial goals,” Jan La Frenz confirms. “It increases efficiency by a few percentage points, and that matters.”
Scott Samwell – Vegetable Producer
Adelaide Hills SA
In South Australia’s Adelaide Hills, Scott Samwell and his family run Eastbrook Farms, one of the country’s largest Brussels sprout operations.
Growing over 2.5 million plants across 100 hectares, they supply major retailers including Woolworths, Coles, Aldi, and Costco.
At their windy Langhorne Creek site, tight spray windows and the absence of air-assist booms made coverage difficult. “Coverage is key,” Scott explains.
After reading about MagrowTec, he contacted the local team and fitted the system on his sprayer — with immediate results.
Working with MagrowTec’s Crop Science team, Eastbrook Farms achieved:
- 25% less water use
- 25% higher productivity
- 1–1.5 extra spray days per week
- Better canopy penetration without air assist
“Straight away, we noticed we could spray in higher wind conditions,” Scott added. “We’re able to make the most of our spray window, and that’s a game-changer for us.”
For a business applying crop protection weekly throughout the year, these gains are transformative. “It’s given us confidence in achieving good results even when the weather turns,” Scott concludes.
MagrowTec can be retro-fitted
From broadacre cereals and cotton to vegetables for supermarket shelves, MagrowTec is helping growers like Byron, Jan, and Scott achieve more efficient, reliable, and sustainable spraying.
The MagrowTec spray system proves that innovation doesn’t have to be complex to deliver powerful results.
Take a look at how three growers moved ahead with MagrowTec spray technology, scan the QR code on your mobile to find out.
See how Magrowtech can work with any boom sprayer on this video link.
