|The Queensland Farmers’ Federation (QFF) has partnered with Airbnb to sow the seeds of opportunity and grow the state’s emerging agritourism sector through world-class farm stays and exciting farm experiences.|
This collaboration aims to bring valuable tourism dollars to regional Australia and help farmers diversify their income by sharing where Queensland’s high quality food, fibre and foliage comes from and how it is produced.
QFF CEO Dr Georgina Davis said the partnership was a positive step in raising Queensland’s profile as an agritourism destination in Australia, estimating the sector was worth around $5 billion to the state economy by 2030.
“Agritourism provides opportunities for farmers to expand their businesses and market their produce through alternative channels, while gathering valuable feedback from consumers,” Dr Davis said.
“Consumers desire to better understand where their food comes from, learn how it is produced and experience the ultimate in low food miles. Agritourism has an important role in creating a more direct connection between primary producers and the end consumer.”
Airbnb’s Head of Public Policy for Australia Derek Nolan said guests were always looking to explore their own backyard through unique, authentic experiences that immerse them in regional communities.
“Farm stays are a terrific way to both help farmers diversify their income, as well as put their communities on the tourism map. “Farmers can also develop unique experiences on Airbnb, which is an exciting way to further grow their tourism business alongside the accommodation they offer,” Mr Nolan said.
“Experiences are one-of-a-kind activities hosted by experts and a great way to creatively give visitors another way to connect with rural life.”
As part of this new partnership, Airbnb will run interactive webinars designed to help farmers become farm stay or experience hosts on Airbnb. As well as providing them with a bespoke guide to help them play a role in growing sustainable tourism in their region.
Together the agriculture and tourism sectors will further unlock the potential for agritourism in the state, add value beyond the farm gate and share the incredible and diverse regions that our farmers call home.
To learn more about Queensland farm stays on Airbnb, go to: www.airbnb.com.au/d/thegreataussiefarmstay.
Australia has been declared officially free from citrus canker following remaining restricted areas in the Northern Territory (NT) being lifted on 13 April 2021.