Case IH launch massive television blitz all about nothing

Case IH marketers have taken a leaf out of the popular sitcom Seinfeld, a show that made it big on every corner of the globe by having storylines that featured… well simply nothing When you have all your models sold out for the foreseeable future, where would the brilliant marketing mind take you next, for […]

Dairy Industry Code hands out penalties when a dairy processor failed to comply

A dairy processor has been fined for allegedly failing to comply with the Dairy Industry Code of Conduct in 2020-21. Minister for Agriculture David Littleproud said the penalty sends a strong message that the Dairy Industry Code is working to support farmers and build a fairer dairy supply chain. “The published milk supply agreements which […]