Australian Grape & Wine (AGW) has received a $998,000 grant from the Australian Government to explore potentially lucrative international marketing options for locally produced premium drops.
The plan is for this grant to deliver two marketing and promotion pilots for Australian wine by getting consumers on board in countries where there is great potential for growth – in this case, Japan and South Korea.
It is estimated there is an enormous amount of untapped potential in these markets, and the grant is expected to make inroads into these markets, to boost income opportunities for our winemakers, exporters and grape growers.
Tony Battaglene, CEO of AGW, said that the grant would be used to concentrate on consumer engagement and promotion.
“We’re looking at finding new ways to engage directly with consumers, in partnership with retailers,” Mr Battaglene said.
“Australian wine has a great story to tell – we provide a clean, green, high quality product. By improving our engagement with consumers, we can find better ways to get our message across.
“This is the critical first step in a much broader market diversification program that will provide Australian grape and wine businesses, and the regional economies that rely on them, a sustainable future.”
About our wine industry
· The Australian government has invested $72.7 million through ABEI to help Australia’s agricultural, forestry and fisheries industries diversify and expand their export markets.
· Australian wine production in 2020-21 is forecast to be around 1.5 million tonnes of wine grapes and around 1.2 billion litres of wine.
· The value of Australia’s wine exports is forecast to be $2.6 billion in 2020-21.
