CNH spotlights A Sustainable Year in a digital magazine release
CNH charts its progress in brand manufacturing of sustainably advanced agriculture and construction models in a comprehensive magazine It has become even more obvious that CNH has thrown away the single badge, nothing to do with each other marketing theme it promoted for over 20 years when it drew the Case IH badge into its […]
Case IH Optum tractors take the lead with a 3 metre width option
Case IH Optum tractors now have added appeal to Controlled Traffic Farming with the factory build option of a 3 metre centre This factory-supported set-up allows Optum tractors to seamlessly integrate into fixed tramline systems, helping reduce soil compaction, improve water infiltration, and increase long-term productivity with full factory warranty support. It’s a move that […]
Steiger 785 Quadtrac special edition tractor evokes blast from past
Case IH has been quick to unveil a special edition Steiger 785 Quadtrac that was only launched worldwide in the US last month in a very distinctive colour Rather than the customary Case IH red, a special edition Steiger 785 Quadtrac has been painted lime green in a nod to the original colour of the […]
O’Connors adds its might to the CNH badge consolidation with dealer acquisition
The New Holland badge is being integrated into the Super dealer network of O’Connors through a takeover of the Bellevue Machinery yards For the very first time, O’Connors will be selling New Holland models alongside their famed sister stable Case IH models. O’Connors powers up its dealer footprint with the acquisition of New Holland dealerships […]
CNH Industrial releases second quarter 2025 sales results
CNH management is confident it has everything in place to improve on the Industrial Q2 sales result of US$4.02 billion that was down 16% compared to Q2 2024 CNH Industrial, best known for its Case IH and New Holland badges, today reported sales results for the three months ended 30 June 2025, Q2, with consolidated […]
Case IH Quadtrac 715 tractor takes out two red dot awards
Case IH flagship Quadtrac 715 has been recognised twice in the coveted 2025 Red Dot Design Awards The Case IH Quadtrac 715 released as the most powerful tractor in the range, has taken out a red dot award in two categories. The Case IH Quadtrac 715 was included in both the ‘Commercial Vehicles: Product Design’ […]
Case IH New Holland combined dealership surge continues unabated
De Rosa’s Highway Motors now has a Case IH franchise to go with its existing New Holland line arming the dealership with an impressive choice In the quickly evolving thrust to combine Case IH and New Holland tractor brands under one roof, CNH has handed De Rosa’s Highway Motors a Case IH franchise to add […]
Titan Machinery Q1 earnings show its holding on better than most
With CNH badges as their main drawcard the Titan Machinery group has managed to keep a comparative sales drop to an enviable 5.5% for Q1 2026 Titan Machinery runs dealerships worldwide with Case IH and New Holland as their mainstay badges, has reported some solid financial results for the fiscal first quarter ended 30 April […]
CNH Industrial reveals Strategic Business Plan to gain market share
CNH has shrugged off a Q1 2025 sales dip of 23% and replaced that sentiment with a plan during Investor Day 2025 that would make any investor happy When CNH Industrial released its quarter one 2025 sales results, it had the company in line with just about every other farm equipment manufacturer, scraping along with […]
Wise Farm Equipment takes over Hage Tractors and Implements
With the addition of two more retail yards we also witness how loyal staff can become shareholders of a thriving dealership in expansion Wise Farm Equipment joins the trend of several well established New Holland badges giving surety to their brand portfolios by taking over a Case IH product flow. At the beginning of the […]