Visitors from across the globe will gather at WagyuEdge27 in Adelaide SA to explore ways to advance the breed
All about Wagyu breeding, product spin-offs and ways to advance the breed will be covered at WagyuEdge27, an event expected to attract the global Wagyu community to Adelaide SA from Tuesday to Thursday 27 to 29 April 2027.
The event is set to be the industry’s most ambitious and influential conference to date with worldwide attendees interested in the success the Australian Wagyu industry has achieved with a market share of around 80% of the world’s export Wagyu products.
WagyuEdge27 will explore how the industry can strengthen its position as the world’s benchmark luxury meat brand.
The Australian Wagyu Association (AWA) is running WagyuEdge27, under the theme The Business of Luxury and it’s set to be the industry’s most ambitious and influential conference yet.
Following record attendance and engagement at WagyuEdge26 in Brisbane QLD, the event returns with an expanded program designed to bring together producers, breeders, researchers, chefs and industry leaders from around the world.
Secure a spot at WagyuEdge27
Tickets are now on sale for WagyuEdge27, offering delegates the chance to secure their place at one of the most influential conferences in the global luxury beef industry.
AWA’s WagyuEdge conference has become the leading information and business event for the global Wagyu industry, with attendees from across Australian Wagyu’s varied production systems and representatives of our global markets coming together.
Australian Wagyu Association CEO Dr Matt McDonagh explains how WagyuEdge27 came at a pivotal time for the industry, as Wagyu continued to strengthen its position in premium food markets worldwide.
“The global Wagyu industry has reached an exciting inflection point. The conversation is no longer solely about production; it’s about how we build, protect and grow demand for one of the world’s most aspirational food products,” Dr McDonagh expressed.
“The response to WagyuEdge26 demonstrated the appetite for meaningful industry conversations and the strength of the Australian Wagyu community. Building on that momentum, WagyuEdge27 will bring together some of the industry’s leading minds, with a global focus, to explore how production excellence, innovation, branding, and consumer demand work together to create long-term value.
“In creating the future of Wagyu, we need to extend our thinking well beyond the farm gate. Success increasingly depends on our ability to create value, build brand authority, understand consumers and deliver exceptional experiences. WagyuEdge’27 is designed to bring those conversations together and help shape the next chapter of growth for our industry,” Dr McDonagh concluded.
WagyuEdge27 event format
Across three days, delegates will hear from an exceptional line-up of Australian and international speakers exploring topics including:
- The Next Generation of Luxury – Building on the Legacy, Shaping the Future
- Luxury By Design – Genetics, Technology and Innovation
- Tomorrow’s Table – Future Trends, Food Culture and Demand Creation
- Wagyu Without Borders – Winning in Global Premium Markets
- Creating Desire – Brand Building, Storytelling and Market Positioning
- The Moment of Truth – Delivering Luxury Through Experience
Adding to the program, two of the most popular personalities from WagyuEdge26 will return to the stage, with acclaimed presenter Kimberley Busteed and internationally recognised food personality Jess Pryles confirmed as headline MCs for 2027.
The celebrations will continue beyond the conference program, with one of Australia’s most recognisable entertainers, Julia Morris, joining delegates for the Industry Dinner and bringing her trademark energy, humour, and charisma to what is expected to be one of the conference’s most memorable evenings.
Beyond the speaker program, delegates can look forward to an immersive event experience featuring networking functions, industry celebrations, a dynamic Industry Showcase and exclusive opportunities to connect with the businesses and innovators driving progress across the Wagyu supply chain.
The Industry Showcase will once again serve as a central hub for innovation and connection, bringing together leading providers of genetics, technology, nutrition, animal health, marketing and professional services.
A dedicated pre-conference tour will also offer behind-the-scenes access to leading southern Australian Wagyu operations, letting delegates experience firsthand the people, systems, and innovation underpinning one of the world’s most respected luxury food categories.
Whether you’re a breeder, feeder, processor, exporter, marketer, researcher, brand owner or industry partner, WagyuEdge27 offers a unique opportunity to gain new insights, build valuable connections and help shape the future of the global Wagyu industry.
Ticket allocation
WagyuEdge27 will be held in Adelaide from Tuesday to Thursday 27 to 29 April 2027.
To purchase early bird tickets, use this instant link, and to keep up with further program announcements, speakers, and event details in the coming months, use this link.
