Bi-annual Agritechnica trade show cancelled for 2021

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The COVID-19 pandemic claims the famous Agritechnica for 2021 as organisers announce the cancellation of the event previously scheduled for 14 to 20 November
John Deere advised early on it would not exhibit at Agritechnica 2021 that was scheduled for 14 to 20 November – now the event has been cancelled for 2021

Organisers stated the world’s biggest agricultural machinery trade show, Agritechnica, due to be held in Hanover Germany in November has been postponed – with blame partly attributed to “disappointing vaccination policies”.

DLG (German Agricultural Society) said it is cancelling the 2021 event due to the “continuing Corona pandemic as well as the progress of vaccination programs, both in Germany and abroad.”

Agritechnica started out on a positive note for 2021 with the organiser, DLG (German Agricultural Society), expecting more than 2,000 exhibitors.

As recently as February 2021, Freya von Czettritz, project manager for Agritechnica said,“The number of exhibitor registrations to date underscores the importance of Agritechnica as a global platform for agricultural machinery manufacturers and their suppliers.”

Companies that had already registered as exhibitors for Agritechnica 2021 at the time included AGCO, SDF, Kubota, Amazone, Kuhn, Kverneland, Krone, Horsch, Lemken, Pöttinger, Grimme and Väderstad.

But, there was a notable exception.

John Deere announced that it would not be attending the 2021 Agritechnica machinery show.

John Deere’s decision was reached after intensive discussions, both internally and with selected German John Deere dealers, a company spokesperson said.

Alejandro Sayago, vice president sales and marketing, John Deere Region 2, said: “Despite numerous controlling measures, such as business restrictions, lockdowns and event cancellations, the pandemic has not yet been sustainably brought under control.

“The future remains uncertain with virus mutations and the slow progress of vaccination.

“As such, an adequate protection of the world’s population cannot yet be ensured, which would be an essential prerequisite for participation in an international trade fair.” Alejandro Sayago concluded.

Organisers of Agritechnica landed at that very same decision on 29 March, the event was cancelled for 2021.

DLG, VDMA Agricultural Machinery Association and Agritechnica’s exhibitor advisory board said they “have concluded that insufficient certainty for planning currently exists for the world-leading exhibition in November 2021.

“As a world-leading trade fair, Agritechnica is the meeting point for the entire agricultural machinery industry, as well as a leading international business platform.

“The essential requirements for exhibitors, visitors and business partners to be able to gather again at Agritechnica are vaccine and test strategies that have been put into practice in Germany, Europe and worldwide.

“Our top priority is to offer exhibitors and visitors certainty in planning but this is not currently the case.

“As a consequence, the decision to cancel Agritechnica in 2021 was taken by the DLG in close cooperation with Agritechnica’s exhibitor advisory board and VDMA Agricultural Machinery Association as industry partner,” said Dr. Reinhard Grandke, Chief Executive Officer, DLG.

“For our industry, Agritechnica is and will continue to remain the undisputed flagship in the world of international trade fairs.

“The third wave of the pandemic is currently in full force in Europe. But above all it is the disappointing vaccination policies in the German federal and regional governments, which have unfortunately slowed us down for the time being.” concluded Dr. Reinhard Grandke.

The situation in Europe is in stark contrast to Field day events being run here during 2021.

Farm World led the charge for local Field days in 2021 and was an outstanding success as all 7500 daily safe public event permit tickets were snapped up

All major events have been scheduled for 2021 and following the very successful Farm World event in Warragul Vic on 26 to 28 March, where both exhibitors and visitors were treated to a highly exciting spectacle.

The first day set the scene as tickets to the event sold out to a safe public event permit of 7500 patrons, a record first day opening crowd for the Lardner park event.

Lardner Park chief executive Craig Debnam was wrapped that the crowd was back bigger than ever.

Craig commended the hard work from exhibitors to get all the stock together that visitors were interested in purchasing, much of it from local manufacturers.

Core farmers were also taken care of with a wide range of farm tractors and equipment that many bought to take advantage of the Instant Asset Tax Write-Offs for a claim this financial year.

Visitors were bursting at the seams to catch up at Farm World with plenty of activities for Farmers, Ag Dealers and the farming community to be involved.

In particular the Return to Heritage display showed how we are growing our future by remembering our past.

Visitors at Farm world were able to talk with cattle breeders at “Cattle Corner” and watch kelpie dogs round up sheep, and get up close to an Alpaca, and at any time see live cooking demonstrations and taste an array of gourmet delights.

It was a great opportunity to bring a shopping basket and stock up with loads of homemade, homegrown goodies. Take a look at our events directory to see all the other highly popular field days for the rest of 2021, where you will be treated to a safe environment and be able to purchase some great products direct from the makers and suppliers.