Get all the vital information you need for the next Beef Australia major show from livestock event manager Bonni Geddes
Central Queensland cattle breeder, Bonni Geddes has been appointed Livestock Event Manager at Beef Australia.
Beef Australia CEO Simon Irwin said it was great to announce Bonni joining the team in the lead up to the 2027 event.
“Bonni has been involved with the Beef Australia Stud Cattle Committee as Coordinator in 2018, and later as a committee member in both 2021 and 2024 and has a strong understanding of the operational and organisational needs of the role, as well as a genuine appreciation for the work and culture of Beef Australia.”
“Bonni has also held a variety of volunteer roles at local agricultural shows, including secretary of the Central Queensland Carcase Classic; and has been an active competitor in both stud and carcase competitions.”
Mr Irwin said this was the first time Beef Australia has appointed a person to specifically oversee all aspects of the cattle events, and the position had attracted many well-qualified applicants.
“The Livestock manager is an integral member of the management team having oversight of the Stud, Commercial and Carcase championships, and will ensure the cattle competitions remain at the heart of the Beef event,” CEO Simon Irwin added.
“Bonni will work with our cattle committees and the team at Beef Australia to make sure that our competitions are a great experience for exhibitors and the public.”
Bonni has started work, and some of her first tasks will be calling for applications from people seeking to join the three cattle committees, with a call for expressions of interest going out over the next few weeks.
Contact Bonni on tel: 07 4922 2989, or by email: beefexpo@beefaustralia.com.au
BEEF2027 already shaping up
Beef 2027 will be held in Rockhampton QLD between the 2 and 8 May 2027 for a week-long exhibition and celebration of all facets of the beef industry, from producers to chefs and everyone in between.
Beef 2027 will once again bring together all aspects of the beef industry, including producers, processors, researchers, suppliers, chefs and other stakeholders from across the supply chain.
Combine this with world class dining and entertainment experiences, including crowd favourite M’Eat Street, everyone in attendance will have an unforgettable week.
The Beef Australia team are adding the final touches to the enhanced Beef 2027 site plan and preparing major tender timeline and Trade Fair opportunities.
Several of our major Beef 2027 tenders will open over the coming months, providing local and national businesses with the opportunity to showcase their services to Beef’s domestic and international audience.
Beef 2027 encourages any interested businesses to keep an eye on the website on this link, and social platforms for news on when these are open.
Fast facts about BEEF2024
- Beef2024 attracted a total of 125,576 attendances2 (a 7.73% increase from 2021) across the seven-day event. The research suggested that across the entire audience, an attendee visited the event on average 2.6 times.
- Beef2024 created a direct and incremental expenditure impact for the Greater Rockhampton Region of $102.0 million. For the Queensland economy, Beef2024 was responsible for contributing $69.6 million.
- Key economic impacts for the Greater Rockhampton Region and Queensland economies are outlined below:
- The event generated a value-added impact of $92 million for the Greater Rockhampton Region, supporting 721 full-time equivalent jobs.
- The event generated a value-added impact of $94.5 million for Queensland, supporting 659 full-time equivalent jobs.
- Visitor origins of unique individuals to the event represented:
- Greater Rockhampton Region 37.9%
- Intrastate 35.4%
- Interstate 22.8%
- International 3.8%
- Beef2024 resulted in 163,120 visitor nights generated across Queensland, including 110,789 in the Greater Rockhampton Region.
- 82.3% of attendees rated their satisfaction with Beef2024 as Good to Excellent, with 36.7% of attendees suggesting that the event exceeded their expectations.
- 97.9% of attendees agreed that Beef2024 is the place where the beef industry meets.
About Beef Australia
Beef Australia is an award-winning beef industry event that takes place every three years in Rockhampton Queensland. It has a rich history spanning over 30 years and attracts attendees from across Australia and around the globe.
Beef Australia aims to showcase innovation, promote trade, foster industry collaboration, and celebrate the achievements of the Australian beef industry. Find out more about the next Beef Australia event on this link.
