The total cost of farm pests and invasive species tops $390 billion

With that cost likely to rise unless better investments, reporting and coordinated interventions are introduced In just the last 60 years alone, deliberately or accidentally introduced invasive species has cost the farm economy almost $360 billion, a new analysis has revealed. While feral cats are the single-most costly individual species, costs arising from the management […]

John Deere sets a new benchmark by offering ongoing JDLink access for free

John Deere has reset its policy to offer valuable connectivity and on-farm data collection for free through its JDLink network Local farmers will benefit from access to the latest digital services that enables the streamlining and collection of agronomic and machine data to improve farm efficiency at no ongoing cost. The decision to remove ongoing […]

Case IH launch massive television blitz all about nothing

Case IH marketers have taken a leaf out of the popular sitcom Seinfeld, a show that made it big on every corner of the globe by having storylines that featured… well simply nothing When you have all your models sold out for the foreseeable future, where would the brilliant marketing mind take you next, for […]

John Deere says technicians are the key to unlocking rural industries’ potential

John Deere has highlighted the critical role technicians will play in agriculture performing to its full potential and has opened up positions within its organisation If our agricultural industry wants to achieve the goal of $100 billion production value by 2030, John Deere says it will come off the back of current industry-wide, strong machinery […]