Challenging conditions for almost everybody except farmers who spend up big

Asset finance lending on new farm machinery was at a 10-year high in financial year 2021 and an all-time record for CBA While many Australian businesses were significantly impacted by the COVID-19 Pandemic during the financial year ending June 2021, positive conditions in some sectors saw new business lending in asset finance grow at 20% […]

eZad is a first of its kind Online auction platform for selling dates

eZad enables UAE date farmers to sell directly to bulk date buyers worldwide and the platform aims to make date buying and selling faster A leading regional food and beverages company in the United Arab Emirates, Agthia Group PJSC, has announced the launch of eZad, a convenient and efficient business to business eAuction platform, where […]

John Deere takes on robot tractor makers with Bear Flag Robotics buyout

It is obviously no coincidence that not long after CNH claimed a big slice of perceived robot tractor leadership John Deere has joined the charge For its major foray into autonomous tractor territory, it has cost John Deere US$250 million to buy out Bear Flag Robotics, a fledging Silicon Valley based start-up only founded in […]

Davey Firefighter production line returns to local manufacture

Davey Australia has returned the manufacture of its Firefighter pump to home ground as it abandons its two year experiment with Thailand The new head of Davey Australia says customer needs will always come first, as the brand announced the return of its Firefighter pump to local production. Valentina Tripp, who was appointed CEO of […]

The total cost of farm pests and invasive species tops $390 billion

With that cost likely to rise unless better investments, reporting and coordinated interventions are introduced In just the last 60 years alone, deliberately or accidentally introduced invasive species has cost the farm economy almost $360 billion, a new analysis has revealed. While feral cats are the single-most costly individual species, costs arising from the management […]

John Deere sets a new benchmark by offering ongoing JDLink access for free

John Deere has reset its policy to offer valuable connectivity and on-farm data collection for free through its JDLink network Local farmers will benefit from access to the latest digital services that enables the streamlining and collection of agronomic and machine data to improve farm efficiency at no ongoing cost. The decision to remove ongoing […]

Case IH launch massive television blitz all about nothing

Case IH marketers have taken a leaf out of the popular sitcom Seinfeld, a show that made it big on every corner of the globe by having storylines that featured… well simply nothing When you have all your models sold out for the foreseeable future, where would the brilliant marketing mind take you next, for […]

John Deere says technicians are the key to unlocking rural industries’ potential

John Deere has highlighted the critical role technicians will play in agriculture performing to its full potential and has opened up positions within its organisation If our agricultural industry wants to achieve the goal of $100 billion production value by 2030, John Deere says it will come off the back of current industry-wide, strong machinery […]