CNH Industrial has stamped its footprint into our soil by showing utmost confidence in the ability of local makers to produce the world’s best through its purchase of a major manufacturing plant
CNH Industrial has acquired the manufacturing site of the former Horwood Bagshaw operation at Mannum SA just shy of two years since taking over the seeding and tillage badge product lines.
CNH Industrial’s Managing Director of Agriculture for Australia and New Zealand, Brandon Stannett, says the decision to purchase the site also reflects the company’s recognition of Horwood Bagshaw’s 193-year heritage in Australia.
“CNHI has custodianship of a number of brands with strong histories, including Case IH and New Holland and of course Flexi-Coil. We recognise the value of an established and well-regarded brand like Horwood Bagshaw, arguably Australia’s oldest agricultural machinery manufacturer.”
Horwood Bagshaw was founded in 1838, and moved to Mannum, about 80km from Adelaide, in 1975. It is one of the oldest farm implement makers in the world and has in the past produced the biggest range of implements in the country.
“By purchasing the manufacturing site in Mannum, we are not only signalling our commitment to this brand, but securing our future so we can confidently invest in our Australian operations.
“We’re proud to be able to say that we are the only major manufacturer with on-shore manufacturing capabilities and we’re excited to be part of a revival in Australian manufacturing.”
In addition to the Mannum SA facility, CNHI has local manufacturing capability in Cowra NSW, following its acquisition of another highly successful local maker K-Line Ag in 2019.
For now, Brandon says it’s business as usual at Mannum, though he is already looking at potential export opportunities, especially for scraper buckets, and there is a new product in the pipeline, ready for commercial testing this season.
“The market conditions for a brand like Horwood Bagshaw are very strong, with chemical resistance and other concerns driving a return to tillage. Horwood Bagshaw has a tremendous reputation for high quality, locally built, very robust machines.”
The decision to acquire the 6.6 hectare (16-acre) Mannum site was made at the end of a leaseback period which was part of the original sales agreement. It was officially announced following a senior management visit to the facility.
“There’s a lot more to come for Horwood Bagshaw,” Brandon says. “I’m excited about the future of the brand and the future of Australian made.”
Flexi-coil and Horwood Bagshaw are brands of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence.
More information about the full range of CNH Industrial products can be found online at www.cnhindustrial.com