CNH Industrial has big plans for Seeding and Tillage with a major model bolster

With access to leading models worldwide and the purchase of local maker Horwood Bagshaw the product range coming on line from CNH is the most extensive ever offered

Glenn Soper is now General Manager of seeding and tillage for CNH Industrial and will head the push towards a much greater product share for the badges sold across the brand

Growers and contractors are expected to take a closer look at the CNH Industrial seeding and tillage range that is now all encompassing to meet the needs of both small-scale operators through to the largest-scale growers and contractors.

According to recently appointed General Manager of seeding and tillage, Glenn Soper, “Australia is a significant seeding and tillage market for the global CNH Industrial brand.

“This means there’s also scope for us to influence overseas production schedules and priorities as well as access to a range of models from a solid local production. I’m looking forward to what comes next for the brand, our dealers and the industry,” Glenn added.

Glenn has been tasked with shaping CNH Industrial’s local strategy for seeding and tillage, across the three brands: the cornerstone Canadian brand Flexi-Coil, and the highly regarded local brands from Horwood Bagshaw based in Mannum South Australia, and K-Line Agriculture based in Cowra New South Wales.

Glenn will be based at Mannum South Australia and his appointment signals CNH Industrial’s commitment to the segment, as the only major manufacturer with onshore manufacturing capabilities.

“I’m really excited about where things are going for tillage and seeding in Australia,” Glenn said.

“We have the right mix of product, strong Australian heritage, and the innovation and skills to drive the business forward. We’re ready to capitalise on our economies of scale to create an offering that is truly suited to the full breadth of the market. There’s opportunity to be had for our dealers and our customers.”

Glenn has a background in automotive, fleet sales management, dealership sales and OEM leadership roles. He has a deep understanding of dealership and distribution networks, their operations and product expertise.

“CNH Industrial is known for its service levels, innovation and reliability and it’s a business I am proud to be joining,” he says. “I’ve already started building out my team, with key appointments including two new production managers who will focus on customisation capacity, a seeding and tillage specialist and a new addition to the Western Australia field team.

I’m keen to work alongside our dealers, responding to customer needs, and I am excited by our expansion plans which includes a 30% increase in our manufacturing workforce in the near term.”

One of Glenn’s key focus areas will be around agile, customised, efficient, and responsive production and engineering.

CNH Industrial is already expanding the locally made product lines with the introduction of this Horwood Bagshaw twin chain technology spreader with automatic adjustment and hydraulic driven spinners powered by ISOBUS

“Seeding and tillage practices are constantly evolving, and we have to constantly evolve, too. We are listening to customers and adapting to meet their changing needs, including providing products that are easily transportable and compliant to road traffic guidelines, which we know is important to both famers and contractors.

“The ability to respond to local market requirements is essential, whether that is modifying a grader to suit the needs of a Queensland contractor or developing liquid fertiliser-capable carts for Western Australia, something I am excited to say we will be bringing to market pretty soon.”

Also planned for an imminent launch is the new Horwood Bagshaw TVW Spreader, offering twin chain technology that delivers a true variable width spread pattern. This function enables half the spreader to be shut off on headland turns, reducing fertiliser waste by up to 20%. Full ISOBUS control also makes the unit compatible with a wide range of tractors.

Glenn believes there is a big future for CNH Industrial’s manufacturing capability in Australia, and he has been working to build strong connections and meeting with key business and community leaders in the regions close to the manufacturing hubs.