CNH Industrial restructures to capture more customers

The man that will lead CNH Industrial into a new era – Brandon Stannett is now Managing Director – Agriculture, Australia and New Zealand, with full responsibility for building up CNH Industrial’s Agriculture segment

CNH Industrial is the first of the major farm machinery distributors that has implemented a restructure of their agricultural machinery business in Australia and New Zealand.

The structure for CNH Industrial going forward rests with the appointment of a new leader across both the Case IH and New Holland Agriculture brands.

Brandon Stannett has been appointed the Managing Director – Agriculture, Australia and New Zealand, assuming full responsibility for CNH Industrial’s Agriculture Segment.

CNH Industrial is well aware of the shift in what farmers now expect from their badge and previously revealed changes to its organisational structure across the five segments of its operations, in a bid to deliver what its customers require going forward.

Brandon Stannett steps in with the knowledge gained from leading CNH Industrial’s captive finance business in Australia and New Zealand for the past 4 years. This experience he said offered the advantage of a strong knowledge of the local market when it came to this new role.

“It’s certainly an advantage already knowing the Case IH and New Holland Agriculture teams and having those existing relationships, and I look forward to the opportunities this new structure offers both brands, our dealers and our customers,” Brandon said.

“Taking a fresh look at our engagement with both dealers and customers will be a priority. The local Ag sector has had more than its share of challenges in recent times, so the time is right to refocus and re-invigorate our approach to products, services and support, together with business and network efficiencies.

“CNH Industrial, through our Case IH and New Holland Agriculture brands, are global leaders in the agricultural equipment and products sector and are always looking to the future with advances such as automation, connectivity and alternative fuels that will be the foundations for the next generation of advances in farm productivity and efficiency.

This restructure has come about because our industry is experiencing a period of accelerated change – automation and digital technology being key examples – so we need to make the changes that will secure our reputation for innovation and excellence into 2020 and beyond.

“I’m privileged to be leading this process across Australia and New Zealand for CNH Industrial and know that we have the teams in place with the knowledge, passion and foresight to make some real differences where it matters: innovative products and market-leading agricultural solutions.”

Brandon has a strong financial background, working in senior roles in some of Australia’s largest banks, and founding a financial consultancy practice and leasing business, before joining CNH Industrial.

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