Coles doubles its support of Aussie beef industry with meat processor expansion

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Coles has reaches a landmark deal with a big Queensland beef processor and adds 30 farming families as direct cattle suppliers

Cattle farmers such as Rob and Anne Bridle from Tara Qld have joined the 1000-plus family beef farmer network supplying Coles stores

Coles has established a multi-year agreement to process livestock at Teys Australia’s Beenleigh Qld processing facility, that will underpin the supply of top-quality beef for supermarket customers across the country.

Under the agreement, Teys Australia a fourth-generation family business, will process cattle purchased by Coles from hundreds of beef farmers at the its Beenleigh facility, located just south of Brisbane.

This arrangement announced to cattle farmers and industry stakeholders comes as Coles builds on its direct supply stream with 30 more farming families, including 15 from Queensland.

Teys is Australia’s second-largest meat processor, with 75 years of experience in the beef industry. The arrangement with Teys will further reinforce Coles’ commitment to selling only 100% Australian beef.

“We look forward to supporting Coles’ producer network, and consumers with sustainable and quality beef products under the processing arrangement with Coles at our Beenleigh site,” said Teys Australia’s Chairman and CEO Brad Teys.

Coles already sources directly from more than 100 Queensland cattle farming families from as far as Capella in the north to Goondiwindi in the south, and these additional agreements will increase that number to more than 130, to deliver great quality beef.

Coles care about our producers and the industry and that’s why all Coles Brand fresh beef is 100% Aussie and has No Added Hormones – Coles General Manager for Meat Charlotte Gilbert is shown here with cattle farmer Sam McNiven from Tallawanta Feedlot

Second-generation cattle farmers, Rob and Anne Bridle from Tara Qld, are one of the 15 Queensland cattle farming families added to supplying Coles directly for the butcher range, with cuts from scotch fillet to mince.

Mr Bridle said a regular supply contract with Coles gave him the certainty he needs to invest in the future of his business.

“Working with Coles directly gives me the confidence each week and stability in operations by having a consistent cycle of cattle moving through the feedlot, and cash flow to reinvest in the business,” he said.

“I like the hands-on approach with Coles visiting the farm regularly and working together on initiatives like the new eNVD app which saves us time on traceability paperwork and gives me fast access to information about price and volumes.

“For customers, it’s important they know there’s a 100% trust element and traceability with direct supply.”

The Bridle family has been breeding and producing cattle since 1961 and take a great deal of care to ensure the end result is a top quality, great-tasting product for customers to enjoy.

“We are so proud of the product we are able to provide for Coles customers. When they pick up a packet of Coles meat from the shelves, they are buying beef from a family like ours,” said Rob.

Coles works with over 1,000 Aussie beef farmers and suppliers who share a passion for meat, including where it comes from, and how it is produced, shown here is Coles livestock buyer Jim Hutchinson with Rob and Anne

Coles General Manager for Meat, Charlotte Gilbert, said Coles is investing in the long-term sustainability of its beef suppliers and the local meat industry.

“We are extremely proud of the relationships we have built with all of our local farmers.

“Our new processing arrangement with Teys Australia Beenleigh, and direct livestock supply arrangements with 30 additional farming families demonstrates our passion and long-term commitment to the local beef industry,” she said.

“In Queensland specifically, we have more than tripled the number of individual farming families we work with from just 37 in 2018 to over 130 farming families today – supporting them by purchasing cattle directly from the farm.

“Our buyers are regularly visiting our farmers to better understand their business and how we can work together to provide the best quality product for our customers.

Click here for a video of Rob Bridle and Coles Livestock Buyer Jim Hutchinson talking about the direct supply arrangement with Coles at the Bridle property in Tara Qld.