iF Design Awarded to Kubota

Kubota has received the prestigious iF Design Award for its M7001 tractor. Source: AFDJ e News

Kubota’s M7001 won this award in the Vehicle discipline.

The M7001 tractor won over the 58-member jury, made up of independent experts from all over the world, with its high efficiency engine of up to 170 CV.

More than 5500 entries were submitted from 59 countries.

Each year, Germany’s oldest independent design organization, the Hannover-based iF International Forum Design GmbH, organizes the iF Design Award.

For more than 60 years the iF Design Award has been recognized to recognise exceptional design.

“It is a great honour to receive the iF Design Award, a symbol of excellence esteemed worldwide. The M7 Tractor is the first step towards realising Kubota’s emergence as a major global brand.

“Our innovative designs will be an ongoing contribution to the strengthening of our brand as we continue to create products that earn the trust of an ever greater number of customers,” said Hisato Kato, Kubota’s Design Centre General Manager.

The M7001 range is manufactured in France and stands out for its convenient lifting capacity and versatility for precision farming.

The Kubota M7001 Series also features innovative SCR and DPF technology combined with a 6.1L diesel engine and its efficient air filtering system that reduces emissions, bettering the Stage IV emission standards.

This innovative range of tractors was developed at the Kubota Design Centre in Osaka (Japan).

Created in December 2014, the Design Centre was established to carry out company-wide product design and strengthen the company’s brand strategy.

Innovations such as the updates incorporated to the M5001 Narrow range and the MGX III model prove Kubota’s commitment and global move in the mainstream agricultural market.