Dowerin Field Days a tourism winner too

The Dowerin Field Days is one of the largest and most widely recognised agricultural events in Western Australia. Source: AFDJ eNews

The Committee has built a strong reputation over its 50-year history, with the brand recognised throughout Australia and increasingly overseas, across rural, regional and metropolitan areas.

The Dowerin Field Days directly targets attendees from agricultural regions, attracting more than 25,000 visitors each year.

Recent studies show that more than 70% of all attendees come from rural and regional areas and most own or run an agricultural related business.

Around 7000 broad acre farmers attend the event each year and over half of all visitors stated their reason for attending was a strong interest in agricultural products and services.

In recognition of the extraordinary efforts of the Dowerin Community in establishing and maintaining the unique event, the Committee has also involved itself in promoting the event beyond an agricultural context, to acknowledge its importance to rural tourism.

As a result the Field Days has won several tourism awards at a state and national level. After taking out the WA award for Significant Local Festivals and Special Events in 1995, the event went on to win the National award in the same category and then proceeded to be the winner of the category again in 1996 and 1997.

In 1998 the Dowerin Field Days was inducted into the Sir David Brand Tourism Awards Hall of Fame.