Holding an event in Europe is still a tricky business but EIMA have shone the light on all the precautions necessary to stage their exhibition and get the farm industry moving again
EIMA Internationalwill be the first major international farm machinery and agricultural products event to take place in Europe for 2021, from 19 to 23 October in Bologna Italy.
With the unexpected cancellation of the Bi-annual Agritechnica trade show for 2021, billed as the world’s biggest agricultural machinery trade show and held in Hanover Germany, it will be EIMA International that will carry the industry forward.
EIMA is a biennial event run by the Italian Agricultural Machinery Manufacturers Federation that started in 1969 and it is usual for the event to showcase every conceivable piece of machinery and equipment for agriculture and gardening from every marketplace on earth.
The event is normally run in November every two years, but was only run as a digital event in 2020 due to the COVID-19 pandemic.
From 19 to 23 October 2021 the Bologna Exhibition Centre will open up its pavilions to welcome almost 1,600 exhibiting companies already booked, 30% of which are from abroad.
The 2021 EIMA exhibition will be a very important for the industry to see equipment unable to be displayed for the past 12 months, and ready for distribution to many parts of the world that are experiencing massive agriculture equipment demand.
EIMA runs the exhibition to cater for fourteen agricultural merchandise sectors, with additional specialised components and services including, EIMA Components, EIMA Green, EIMA Energy, EIMA Idrotech and EIMA Digital.
Just about any branch of agriculture service as well as direct participation of manufacturing industries from around the world will present their products and technologies on a global level at EIMA.
The EIMA exhibition is held across an enormous exhibition area of 375,000 m². With an average of 1,950 companies from fifty countries exhibiting more than 50,000 models of machinery and equipment for all types of agricultural operations or council works.
The visitors come in droves with the first two days reserved for the industry, then follows the buyers and general public from sixty countries that are able to immediately focus on pavilions that hold machinery for their main sectors of interest.
EIMA seems to expand prior to every event and 2021 is no exception.
In 2018 we saw an upgrade with new pavilions 29 and 30 added, and for 2021 EIMA International will launch pavilion 37.
In addition there is are restyled walkways, refreshment areas and services that represent a further step towards the long-term complete restructuring of the exhibition centre.
And an important factor for 2021 is the full control and health and safety systems that have qualify the Bologna exhibition centre as a COVID-19 pandemic safe venue for the October 2021 event.
There are systems in place that will ensure the distancing of visitors, expected from all over the world, through “green corridors” set by health officials and the Italian Ministry of Foreign Affairs.
The measures include determining routes to ensure safe flow management, IT support and apps to monitor the distribution of the exhibitors and public in the halls, plus health and control facilities set up around the pavilions.
And in addition to all the systems in place, the tickets for the exhibition can only be purchased online, as is the case for booking business meetings. These all serve to avoid crowding and unnecessary large gatherings inside the exhibition centre.
In all likelihood, EIMA 2021 will be one of the first major exhibition events to adopt a Pass for “certified” visitors – currently being planned as a way forward for all current European events.
EIMA 2021 will lead the way for safe European events and in doing so represent the way forward for the agricultural machinery economy that is well and truly getting back on track.
The 44th edition of the EIMA International exhibition will run from 19 to 23 October 2021, at the Bologna Exhibition Centre.
Entrance is free of charge for visitors arriving from abroad on prior registration with the dedicated cashiers offices open all the days of review or by use of the website for registration.
In 2022 EIMA will return to its traditional November time table.