Hong Kong’s Asia Fruit Logistica trade show cancelled for 2021

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Asia’s premier fresh produce trade show will not take place in September this year because international business travel remains severely limited 
Asiafruit Award 2020 – Winner Marketing Campaign of the year
Rebecca Chapman, T&G Global’s head of global marketing

Calling off a show that attracts 800 exhibitors and 12,000 visitors from 70 countries is no easy decision but the ongoing restrictions on international travel have made staging a successful event too difficult according to the organisers.

 “It’s simply impossible to promise a large-scale international trade show in such circumstances,” said Karel Heijs, managing director of Global Produce Events GmbH (GPE), organiser of Asia Fruit Logistica.

“We’re not in the game of promising our exhibitors and visitors something that no one can deliver this year. We all know that things are unlikely to be back to normal before September, and it’s better we say that loud and clear and that we say it right now.”

Asia Fruit Logistica has taken place every September in Hong Kong for more than ten years. Over the last decade, the event has attracted thousands of exhibitors and visitors from all over the world for a week of business meetings and discussions in Hong Kong.

However,  the event’s sister conference, the Asiafruit Congress will be going ahead online.

 “Asia Fruit Logistica is also about the exchange of business ideas and insights on the fresh fruit and vegetable market in Asia,” said Heijs. “So we’re very pleased that Asiafruit Congress is taking place online this September 28 and 29, 2021. It offers all the great content you get at Asia Fruit Logistica. And it gives all our visitors and exhibitors a chance easily to connect and network on a great new platform.”

Asia Fruit Logistica will make its return to Hong Kong’s AsiaWorld-Expo on 7-9 September 2022.

For more information visit www.asiafruitlogistica.com