In an impressive hat trick, Ballarat Isuzu has taken out Isuzu Australia Limited’s (IAL) prestigious Dealer of the Year Award, as well as the Service Dealer of the Year Award and the Sales Dealer of the Year Award, for 2022.
IAL’s Dealer of the Year Award recognises outstanding achievement in customer support and all facets of a dealership’s business, including sales, service and parts, with the performance of all the 35 dealerships in the Isuzu dealer network across the country assessed via the Dealer Evaluation process.
The final gong in the 2022 Dealer of the Year Awards went to another regional dealership, the Gippsland Truck Centre, which took out the Parts Dealer of the Year award.
IAL Director and Chief Operating Officer Andrew Harbison said the Ballarat Isuzu team had put in a stellar effort to take out the overall award as well as the sales and service accolade.
“Dealer Principal Ian Deacon and everyone in the Ballarat Isuzu team really knocked it out of the park this year,” Mr Harbison said. “On behalf of IAL I’d like to our congratulations and appreciation for the determined and consistent effort of the team – thank you to each and every one of you.”
Ballarat Isuzu’s dealer principal is no stranger to the podium. Ian Deacon has previously accepted Isuzu Dealer of the Year Awards in 2020, 2018, 2017 and 2016.
“It’s truly an honour to be recognised as the Dealer of the Year again, especially given the stiff competition we’re always up against,” Mr Deacon said.
“The team in service and sales have been working really hard, they’ve gone above and beyond. It’s been really exciting to set records for sales volume and service growth,” he said.
“It’s been a really big year for Isuzu and a great year for the dealership as well.
“We’re looking forward to 2023, we’ve got lots of trucks to deliver.”
Mr Harbison said both Ballarat Isuzu and Gippsland Truck Centre demonstrated the drive, innovation and commitment to customer service that has allowed IAL to achieve 34 years of consecutive market leadership.
IAL Head of Network Development Ella Letiagina added her congratulations to the 2023 Dealer of the Year Award winners.
“The annual Dealer of the Year Award is an opportunity for IAL to give back to our hard-working dealer network, who continue to support the Isuzu brand with outstanding customer support, and superior results in sales, parts and service,” Ms Letiagina said.
Gippsland Truck Centre is based in Bairnsdale, about 280 km east of Melbourne. Although the local population is only about 15,000 people, the township – and the dealership – is ideally placed on Victoria’s Princes Highway to service trucks travelling from Melbourne to Sydney and beyond.
Ballarat Isuzu, meanwhile, services the greater Ballarat region, and Ballarat is Victoria’s third biggest city located 120 km northwest of Melbourne. “It’s wonderful to see such a performance,” Ms Letiagina said. “Both dealer teams have done incredibly well.”
