John Deere expands its reach with a range of model releases for 2021 that will be hard to beat

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John Deere throws down the gauntlet to all farm machinery contenders with a range of models that will entice buyers with previous other badge loyalty to defect

John Deere Managing Director Luke Chandler announces the company’s biggest product release in more than a decade aimed at gaining a hefty chunk of our local farm machinery market sales

Industry observers are well aware of the increasing market share John Deere has accumulated across many world markets over the past 12 months.

For some opposition distributors, the COVID-19 pandemic has initiated a time to simmer any product push and withdraw their efforts, only to find the John Deere juggernaut has been taking an approach of re-structure and continued market thrust, see earnings results.

Distributors with international product lines are about to see first-hand what John Deere has in store for them in our local market for 2021.

To rub salt into the wound, this is John Deere’s largest release in a decade and apart from the unveiling of widespread improvements to its range of known and trusted tractors and air seeding tools, there is also a future-focused lineup of new spraying equipment.

John Deere’s expanded spray range will be bolstered by its precision agriculture offering with See & Spray Select technology

With a range of spraying equipment models not seen here previously, John Deere appears intent on carving out a big slice the market with its 400 and 600 Series sprayers to be joined by a new lineup of Hagie self-propelled sprayers.

John Deere 400 and 600 Series sprayers will ensure higher-quality application and operator comfort, and for the first time will be fitted with See & Spray Select, an advanced spraying technology many will appreciate.

Added to this push for more market share is the all-new lineup of Hagie self-propelled sprayer models, designed to help growers manage challenging paddock conditions. Three models will come to our local market.

Models that growers already share their faith with, such as John Deere’s 9 Series tractors will now bring greater power and technology into the paddock.

John Deere’s 9 Series Tractors will deliver more power and more technology to LOCAL farmers

And in the 9 Series tractors overall, operators will be the ones to benefit with added cab and travel comfort, that Deere engineers say will see operators cover more ground in less time, and with greater accuracy.

John Deere 8 Series tractors also receive an upgrade and now offers a selection of specialised options not seen previously that are intended to save time and reduce costs during critical periods of the growing season.

Key updates have also been made to air seeding tools including the addition of the John Deere RelativeFlow Blockage detection system, TruSet In-Cab Downforce adjustment and Quick-Change Blades.

In time for the extended Instant Asset Write-off program, 9 Series tractors can be ordered from late March, while the updated 8 Series tractors, and the all-new Sprayer lines as well as the updated seeding tools offering will be available to order by mid 2021.

The most visible John Deere Australia/New Zealand Managing Director for the past 25 years, Luke Chandler, said this significant model release reflected John Deere’s commitment to leading the development of industry-best equipment.

“We partner with industry to meet the unique needs of our customers and are delighted to come to market with this suite of new products we know will make a real difference for Australian farmers,” Luke Chandler said.

“Our focus has always been, and will continue to be, to lead the development of technology that supports farmers in achieving more with less.” Luke Chandler concluded.

For more information, visit your local John Deere dealer – search dealer.