Manitou transitions Mustang brand to Mustang by Manitou

The Manitou Group is changing its Mustang badge to “Mustang by Manitou” to appear on the brand’s skid steers, compact track loaders, compact excavators and compact wheel loaders.

The transition from Mustang to “Mustang by Manitou” combines the strength of a structured network with the strong brand awareness of Manitou,” says Arnaud Boyer, Manitou Group vice president, marketing and development.

“With these assets, we are convinced that the launch of new products will be a success, firstly in the North American network and in all the countries where Mustang models are marketed.”

The Mustang brand was acquired by Manitou when it bought Gehl Company in 2008. Gehl had bought Mustang Manufacturing in 1997. The buyout followed a telescopic loader partnership between Manitou and Gehl, formed in 2004.

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