Massey Ferguson 8S Series tractors take out the Red Dot product design 2021 award

Without a doubt one of the choicest high powered tractors from the current selection it is the Massey Ferguson S Series that continues to win every award under the sun

Massey Ferguson 8S Series tractors will just about become the most awarded on the planet following their Red Dot product design award – shown here is the MF 265 driving forward with 195kW (265hp) of available engine power

Massey Ferguson picked up the Red Dot Award for Product Design 2021 in the commercial vehicle category. This latest accolade follows the MF 8S.265 Dyna E-Power Exclusive winning the prestigious Tractor of the Year 2021 as well as Best Global Digital launch 2020.

An international jury selected the MF 8S from thousands of entries from more than 60 countries for the Red Dot Award: Product Design 2021 Award, which is only presented to products that feature outstanding design.

“We are honoured the MF 8S has been chosen to receive this special award,” says Fergal Meehan, Director Marketing for Australia & New Zealand. “With the MF 8S Series, we are defining a new era in tractor design, which the jury has distinguished with the Red Dot: Product Design 2021 Award.

“Developed for farmers by farmers, following seven years of thorough testing and extensive customer consultation, the MF 8S Series combines radical designs with a practical purpose. While equipped to a superb specification, it also introduces a completely new and enhanced user experience,” adds Mr Meehan.

Massey Ferguson 8S Series tractors excel in the paddock where an extra 15kW (20hp) boost is available on towing tasks above 18kph and also when there are high demands on the pto or hydraulics.

The distinctive Protect-U design with its 24cm gap between the cab and the engine installation, sets the MF 8 S Series apart from all other tractors. As well are reducing heat, noise and vibrations being transmitted to the cab, the unique encapsulated engine position improves cooling and performance.

With a completely fresh approach to tractor design, the MF 8S Series introduces innovative designs to all area – engine, cab, transmissions and driveline as well as controls and connectivity.

Equipped to a high standard, it comes with several specification packages, that offer great value for money, ensuring buyers can tailor the tractors to suit their specific work applications.

Moving with the times gives you back-up of telematics connectivity, precision farming options, AEF ISOBUS and plenty of other controls to play with

There is a choice of four models from the 8S Series with engine power from 151 to 195kW (205 to 265hp), with all offering 15kW (20hp) of extra power through Engine Power Management.

With the launch of the MF 8S Series Massey Ferguson is meeting the demands of current, sustainable farming by combining state-of-the-art machinery with a comprehensive range of fully connected services

This helps farmers manage their businesses more effectively. Massey Ferguson 8S Series models will be available in late 2021 for Australian and New Zealand customers.