AGCO, the owner of the Massey Ferguson brand, has ramped up its production at its factory in Beauvais France.
The Beauvais factory will oversee the full design, build, testing and manufacture of new Massey Ferguson tractors to produce volumes over 18,000 a year.
The ongoing plans are part of Massey Ferguson’s long-term growth strategy, that involves acquiring and transforming former sites previously owned and operated by Froneri the ice cream company, that closed its branches in October 2018.
Once the expansion plan is complete, the Massey Ferguson ‘Centre of Excellence for Engineering and Manufacturing’ in Beauvais will cover a total area of 54ha and employ up to 2,500 people, including its GIMA and AGCO Finance joint ventures.
More than A$500 million has been invested in Beauvais over the past six years.
There have been 14 new tractor ranges built and launched from Beauvais France since 2015 with a further 14 scheduled for release by 2023.
AGCO began operations in France, when the group became the parent company of the Massey Ferguson brand in 1994, taking ownership of the Beauvais Massey Ferguson plant.
Opened in 1960, the Beauvais AGCO site remains today the Global Centre of Excellence for Massey Ferguson engineering and manufacturing, as well as the first private employer of the whole Picardie region.
France is continental Europe’s second largest economy, and one of the largest markets for farm machinery.
France represents a strategically important market for AGCO, from where it actively drives business centered on the design, manufacture and distribution of farm machinery, strongly contributing to the French economy.