New Holland at global forum in UAE

New Holland Agriculture, together with local distributor Saeed Mohammed Al Ghandi & Sons, took its place at the Global Forum for Innovations (GFIA) in Agriculture in March 2017 in Abu Dhabi, United Arab Emirates. Source: AFDJ eNews

GFIA, as an exhibition and conference showcasing innovations in sustainable agriculture, aims to meet the needs of both large and smallholder farmers by presenting the best available and emerging solutions without damaging natural resources and climate.

New Holland brought together its different strengths and Clean Energy Leader strategy to present the brand’s key agricultural innovations and values under this theme during GFIA.

More than 6000 visitors from Middle East and Africa region and other countries all around the world experienced the challenges and opportunities in agriculture at the forum and New Holland hopes to raise awareness on to do more with less and to protect natural resources with innovative agriculture.

“GFIA is giving opportunities to many farmers from Middle East and Africa region,” Özkan Eren, New Holland’s Business Responsible for Rest of Africa and Middle East, said.

“We as New Holland has a key role to support local farming communities for a sustainable development for future generations. It is our role to develop the products and services they need for their mechanization levels.”

To represent its commitment to the mechanization, New Holland showcased its medium horsepower tractors, TD80 and TD5.110 during the event.