The Association for Finnish Work has awarded the Key Flag symbol to Nokian heavy tyres, wheels and re-treading materials
The Finnish Work symbol is only awarded to a product manufactured or a service produced in Finland, with a minimum domestic content of 50% of their break-even cost.
Design from Finland mark indicates the products are designed in Finland – and the company has demonstrably invested in Finnish design.
The world is changing rapidly, and that has elevated the demand and appreciation for Finnish domestic work and products.
And Nokian Heavy Tyres wants to honour its origins and point out that its products are made in Finland. That is what the respected Key Flag symbol stands for.
Every heavy-duty tyre, wheel and retreading material released by Nokian Heavy Tyres has been designed and manufactured in Finland – where the roots of the company lie. Only the Nokian truck and bus tyres are manufactured elsewhere in the EU.
“We have always wanted to make sure our customers and stakeholders know, where our tyres are designed and manufactured”, says Manu Salmi, the managing director of Nokian Heavy Tyres.
“We are proud of our long history and high expertise, which represents the world’s absolute top in our industry – our tractor and forestry tyres being prime examples.”
A flag to carry with pride
The Key Flag has been in use since 1965. It has a long history and a great reputation. Reetta Mentu, the marketing manager of The Association for Finnish Work, describes the importance of the symbol:
“Consumers associate the Key Flag symbol with a positive image of domestic quality, reliability, safety, responsibility and employment,” Mentu notes.
”With the Key Flag symbol, companies can communicate important values to their customers and other stakeholders. While 92% of the companies that have been awarded the Key Flag symbol state that the symbol supports the sales of products and services.”
Exporting domestic design
The Design from Finland mark is a testament to Finnish, responsible and professional design.
“When it comes to our products – for example, the tyres and wheels for heavy machinery – we pick our chosen materials based on their sustainability and safety,” managing director Salmi adds.
“We want to ensure the usability and high quality of our products. Our new research and development centre in Nokia, has been running since 2020 and is one concrete example of this endeavour.”
During recent years, large investments and relentless effort have been put into product development. New products with unique and uncompromising designs have then come to fruition. They have already attracted a lot of attention worldwide, such as Ground King tractor tyres. See a recent industry award story here.
“We are a global player. And we wouldn’t do this well without our international staff and partner network,” adds Manu Salmi gratefully.
“But at the same time, we are very proud of our Finnish roots. It is an honour for us to show the rest of the world what amazing design work and products we manufacture here in Finland. And I am very happy this effort has now been recognized,” Manu Salmi concluded.
See more about the Nokian Ground King and other tyre ranges manufactured by Nokian at this link.
