Norco dairy co-op expands reach with supermarket deal

The country’s oldest dairy co-operative has secured an expansion deal with Coles that looks set to greatly increase Norco’s branded white milk volume over the next 12 months.

Founded in Byron Bay over 125 years ago, the Norco brand looks set to become familiar to more Aussie consumers with a new deal struck with Coles

The expansion supports Norco’s 302 active farmer members, increasing white milk demand by 4.7 million litres and delivering the co-op’s product to more consumers across the country.

Consumers can expect to see an increased presence of the Norco brand in 390 Coles stores from major metro to rural and regional locations across Queensland and New South Wales.

Norco CEO Michael Hampson has said the expansion will support key farmer objectives and ensure local dairies are sustained well into the future.

Norco CEO Michael Hampson

“The expansion of Norco branded fresh milk into 390 Coles stores across Queensland and New South Wales will create increased demand from our loyal consumers and provide our farmers with confidence in the future” Mr Hampson said.

“Norco is a 100% Australian farmer-owned dairy cooperative so this deal will continue to provide our farmers with the support and confidence to continue investing in their properties, contribute to building the stability of the Norco business and in turn support our local communities through what have been some of the toughest times the dairy industry has seen in recent years.”

In the 2019-2020 year Norco’s turnover reached over $680 million, while its milk production hit 214 million litres. The Coles deal will add a forecast 23% increase in Norco branded volume into Coles.

Coles Dairy General Manager Charlotte Rhodes said, “we are excited to be bringing great-quality Norco branded milk to more Coles customers and helping to support Norco dairy farmers across Queensland and northern New South Wales”.

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