Norco partners with NFF for first ever farmer well being study

Norco and NFF want farmers to take part in a survey that takes about 5 minutes to complete and closes this Friday 17 Feb – link can be found here

Just how much farmers have endured over the past few seasons and the effect upon them will be revealed in a survey conducted by Norco in partnership with the NFF

Norco is the oldest and largest 100% farmer-owned dairy co-operative and has partnered with the National Farmers’ Federation (NFF) to conduct this first-of-its-kind study into Australian farmers’ mental health and well-being.

Commissioned by Norco, the purpose of the research is to better understand some of the key issues facing farmers, particularly in light of recent natural disasters and fluctuating market conditions.

The National Farmer Wellbeing Report will also compare and contrast perspectives and experiences across farming sectors, regions and demographics, in order to help drive recommendations on how the sector, and Australians in general, can better support our nation’s hard-working farmers.

Nearly twelve months on from the unprecedented flooding event that devastated the Northern NSW town of Lismore and the co-operative’s heartland, Norco Chief Executive Michael Hampson comments how important this body of work is, in order to truly quantify the impact of natural disasters on our nation’s farmers.

“From droughts, bushfires and the more recent flooding events, our dairy farmers in particular have been doing it tough for many years now, and we know these experiences aren’t exclusive to just our sector of farming,” Michael Hampson said.

“As a 100% farmer-owned co-operative, and Australia’s last operating dairy co-operative, it is a core mission of ours to continuously support and deliver value to our farmers and to identify ways that we can also help safeguard the future of our industry.

Norco CEO Michael Hampson says the purpose of the research is to understand the key issues facing farmers and to drive recommendations on how the nation can offer support

“Partnering with the National Farmers’ Federation on this important body of research is just one of the ways we can better understand the issues and challenges our hard-working farmers face, in order to better support them into the future,” Michael Hampson adds.

David Jochinke, National Farmers’ Federation Vice President comments on how pleased they are to be able to partner with Norco on this worthwhile initiative.

“As the peak national body representing farmers and the agricultural sector in Australia, this is an incredibly meaningful piece of work for us to be involved with and help drive,” David Jochinke said.

“We exist to champion the issues affecting farmers and to advance the agricultural sector in general.

“The first-of-its-kind data will be incredibly valuable for us to quantify key issues facing our farmers, and its impact on their wellbeing, helping us to further advocate for changes or policy outcomes that can better support the industries we represent,” David Jochinke concluded.

The survey details

Taking approximately five minutes to complete, the survey is currently open until Friday 17 February 2023 and local farmers wanting to have their voices heard are encouraged to take part by accessing the survey here.

The research is being conducted by a credible, third-party research agency with all survey responses being completely anonymous. In return for their valuable insights, participants can also opt-in to go in the running to win one of five $200 Visa gift cards.

The inaugural National Farmer Wellbeing Report will be released to the industry and the public at the end of March 2023.

Supporting mental health in regional communities

As a further demonstration of their commitment to supporting farmer wellbeing, Norco has also partnered with the Black Dog Institute to provide easy access to online mental health support tools for regional communities.

From March to May 2023, Norco’s high volume 2-litre full cream and lite milk will feature special labels and a QR code linking to bespoke mental health tools provided by the Black Dog Institute.

Additionally, during March and April 2023, five cents from every Norco branded white milk purchased at Coles will be donated to the Black Dog Institute to help fund research, resources, and digital tools that are particularly essential in regional areas where access to traditional mental health support is limited.