Primex Field Days lends a helping hand to a community under stress

Primex is lending its full support for farmers and the outlying community after the worst flood disaster in recent history in the Richmond valley

Right now, the Primex site is a hub of activity as director Bruce Wright and his team assist with flood relief, including emergency fodder distribution, helicopter drop service and base, support for livestock and a veterinary hospital

One of the most comprehensive agricultural trade field days, Norco Primex, is offering much-needed flood relief and support for farmers and the community in their region.

Norco Primex director Bruce Wright was heartbroken to see the devastation caused by floods across Northern NSW and parts of Queensland and said Primex was ready to help with the rebuild.

Primex has provided an ‘open gate’ policy at its Casino Field Day venue, with Local Land Services offering an emergency fodder distribution centre, a helicopter drop service and base, support for animals and livestock, and a veterinary hospital. Recovery agencies are also using the Primex grounds.

“This flood disaster has had an extensive effect on our region but has further strengthened our resolve and determination to stage the best possible event,“ Bruce Wright said.

“By making sure that Primex goes ahead this year, we can create access to products and services that are critically needed at this time.”

Norco Primex 2022 has already booked 70% of exhibitor spots and is on track to be the largest Primex in several years. Primex aims to achieve close to 400 exhibitors and an anticipated 30,000 visitors over the three days. It will be held from 19 to 21 May.

“Many companies have realised they can have a positive impact and support our farming, agribusiness, and regional communities at this crucial time by attending Primex,” Bruce Wright continued.

“There are hundreds of businesses, family operations and organisations in our region which rely on Primex as a means of building their own business, especially as they now look to kick-start their recovery. We are determined to make the event a success for them and our community,” Bruce Wright intermated.

Primex will continue to support disaster relief to ensure services can be effectively delivered and achieved as soon as possible. The event will then have a vital role in bringing the community and farmers together, just when they need it most.

“There is a light at the end of the tunnel. By supporting each other and working together, we will once again prove our resilience and remember why we love living and working on the land and throughout this special region,” Bruce Wright added.

Last year Norco Primex – a family owned and operated event – injected an estimated $4 million into the region’s economy and generated more than $47 million worth of sales.

The event will continue its long-held tradition of attracting and highlighting the world’s latest innovations and technologies, and these may help many impacted industries through the flood recovery process.

Hundreds of businesses, family operations and organisations rely on Primex as a means of building their own business, especially as they look to kick-start their recovery

Vital partnerships pathway to success

Bruce Wright said Primex’s strong relationships with its partners and exhibitors had been a key factor to its success ever since his father started the event in 1985.

“We are now very pleased to confirm we have signed a new and exciting partnership arrangement with long-term Primex partner, Norco,” Bruce said.

“This reaffirms one of the longest partnership any field days event in Australia has had, meaning Norco Primex will continue through to the event’s 40th anniversary celebrations in 2024.”

Norco chief executive officer, Michael Hampson, said the Northern Rivers was their heartland and Primex was an important event for the region.

“As Australia’s only 100% farmer owned dairy cooperative, we are proud to partner with Primex to showcase best practice in sustainable farming and primary industries,” Bruce said.

“We share a rich history with the land and people here and will continue to support our community.”

The event’s iconic presence in the region and its support of agricultural, regional and rural communities has been the basis of a new partnership with North Coast Local Land Services.

Local Land Services is a regional-focused NSW Government agency delivering quality customer services to farmers, landholders and the wider community.

With extensive synergies between Primex and LLS, presentations and displays will be a centrepiece at Primex, designed to engage with landholders and assist people make better decisions about the land they manage and assist rural and regional communities to be profitable and sustainable into the future.

“Our partnerships extend the features Primex can offer our visitors, as we work alongside Meat and Livestock Australia, Southern Cross University, BCU, HXR, Richmond Valley Council and Lismore Toyota,” Bruce Wright added.

Another important partnership is with the Westpac Rescue Helicopter Service, with Primex now incorporating the former Lismore Outdoor Leisure Show, highlighting the latest equipment in caravan camping, outdoor recreation, and lifestyle.

Site fees from this part of the event will benefit the vital helicopter service, and regional marketing manager Zeke Huish said they were grateful to be listed as a charity partner.

“Primex is a standout event for the Northern Rivers region and for exhibitors looking to showcase their products,” he said. “We are already looking forward to 2022 and thank everyone involved with Primex for the generous support that helps us to save lives,” Bruce Wright concluded.

Primex is Australia’s Sustainable Farming Expo, held on a purpose-built site at the Richmond Valley Events Centre on the Bruxner Highway Casino Northern Rivers NSW 2470. Gates will be open 9am to 4pm daily from Thursday to Saturday the 19 to 21 May 2022.

Take a look at the Primex 2022 Prospectus on this link or go direct to the online booking system link provided here and be represented at Primex 2022. For immediate detailed information on Primex 2022, call event director Bruce Wright direct on tel: 0411 740 374, email:sales@primexfielddays.com or take a look at the website: www.primex.net.au

Norco Primex is going ahead this year and the event will be an important step in the recovery process for local farmers and the community as it will bring them together at a crucial time following the devastating floods

Primex has a major stake in the region 

Primex is an iconic family-owned agribusiness field day, bringing city and rural communities together since 1985.

Showcasing innovative producers from the Tweed to Clarence regions, Primex is held annually in Casino, on the Northern Rivers of NSW, and has evolved from a localised primarily B2B event, with around 40 companies and a few thousand visitors, to one of the country’s leading primary industries expos.

Primex now boasts more than 300 exhibitors, 1000 different companies and more than 25,000 visitors across the three days.

Primex collaborates with over 30 stakeholders including, industry, government, grower, and producer organisations such as Norco, Australian Made and Meat & Livestock Australia. Its major partners in 2022 also include Southern Cross University, Richmond Valley Council and NSW Local Land Services.

Since 2019, Primex has been repositioned as the interface between farmers and consumers with the introduction of public facing Paddock to Plate showcase to attract more consumers.

The Paddock to Plate program highlights the region’s locally produced foods and products, creating a connection between farmers and foodies, where they can see, taste, and share a variety of food experiences and destinations. See more at: www.primex.com.au

Footnote about the reschedule event

Norco Primex 2022 will be held at the Richmond Valley Events Centre at Casino from 10 to 12 November 2022. See more details on the Expo at: www.primex.net.au and also catch-up on the latest updates.