Case IH tractor purchase comes with a $150,000 RAM Ute
The luckiest farmer in Australia buying a new Case IH tractor will be in the running to win a new RAM Ute for free A special promotion launched by Case IH is giving a new tractor buyer a chance to win a 2025 RAM 1500 Laramie® Sport pickup truck, worth more than $150,000 driveaway*. Anyone who purchases a new Case […]
Case IH launches SenseApply technology as the ultimate spray solution
Case IH claims the greatest advancement for spray application to date with the release of SenseApply variable rate spray application technology Case IH has added dimension when it comes to deciding what sprayer badge to buy, following the launch of its SenseApply™ technology with a claimed edge in variable rate spray applications. SenseApply is a […]
CNH Industrial full year results for 2024 confirm sales decline continues
The long anticipated results reported by CNH Industrial for the twelve months ended December 2024 show sales volumes are down US$5 billion Worldwide sales for CNH Industrial in calendar year 2024, including leading badges Case IH and New Holland have been reported as consolidated revenue of US$19.84 billion, down 20% when compared to 2023. Net […]
Titan Machinery takeover of O’Connors turns into a bucking steer ride
Following Titan Machinery results release it’s a clear shot across the bow for dealers to act now to reduce floor plans and drop slim-margin product lines Since the AU$100 million takeover of the O’Connors Group 16 dealership yards by Titan Machinery at the peak of the highest farm equipment sales in our history, the giant […]
Case IH AF11 combine harvester cleared for take-off in the US
Case IH introduces the AF11 with dual rotor technology for the first time to claim the leading stats for a Class 10+ combine Growers in North America will be first in line to order a Case IH AF11 combine, while growers in Europe and Australia will not be given the option to place an order […]
Case IH adds LiDAR technology to hay baling for high level results
This first of its kind addition to large square baler operations adds fully automatic adjustments and hands-free baling to maximise feed quality Farmers in the northern hemisphere will be first to benefit from the next wave of hands-free advanced baling coming to large square baling in 2024 through Case IH Baler Automation. Regardless of operator […]
O’Connors set to become part of giant US Titan Machinery dealership
Big US dealers are finding Australia simply irresistible and are coming to our paddocks with full force with the latest take-over engulfing the biggest Case IH dealership With a target of $100 billion in farmgate produce per annum by 2030 our local agricultural industry is on an expansion course and US dealership giants are all […]
Brown and Hurley reach Super dealer status with six yards in its network
There are some big changes to the CNH Industrial dealership footprint in Queensland with Brown and Hurley now controlling six Case IH dealerships Family-owned machinery dealership Brown and Hurley has turned into a Super dealer for CNH Industrial Group badges as it begins a push to expand its agriculture and farming retail presence. When Brown […]
Case IH rewards dealership commitment at annual conference
Case IH has recognised its best dealerships during the presentation of its annual Dealer of the Year awards Case IH dealers have celebrated the annual awards for excellence at the presentation of the Dealer of the Year awards, with O’Connors taking home the title for three branches or more, and, for the first time, STAG […]
Case IH appoints Aaron Bett as brand leader for Australia and New Zealand
Following the departure of Pete McCann his replacement is the current Managing Director for CNH Industrial Capital Aaron Bett Case IH has announced the appointment of a new General Manager to lead the Australia/New Zealand teams. Aaron Bett, current Managing Director for CNH Industrial Capital Australia/New Zealand, will take over from Pete McCann, who recently […]