The agricultural shows and major field days circuit are gearing up for their biggest year on record
As the agriculture sector reels in a record $78 billion worth of farmgate produce, farmers and rural businesses haven’t been this busy for over a decade.
Orders continue to flow in for everything from the latest tractor models to large cultivators that will be opening up new ground to plant extra crops for the coming season. It has never been so good to be a farmer.
Ag shows and in particular the major Field day events will have much of the latest farm inventory on show right throughout 2022, and they have an eager audience of buyers wanting to ensure product delivery.
Ag shows and the major Field day events contribute more than $1 billion to the economy annually. They attract more than 6 million patrons and are supported by more than 50,000 volunteers.
Many small towns and regions rely on income from these events to maintain and expand their community programs and this helps to keep these local communities sustainable.
Apart from exhibiting at the main Field Days, the opportunity is ripe for businesses across the country to build solid relationships with the next generation of agricultural leaders as sponsorship opens for the prestigious Agricultural Shows Australia (ASA) National Young Judges and Paraders Championships.
The naming rights sponsorships are available across nine competitions including dairy cattle, beef cattle, alpacas and meat sheep. The Merino sheep and fleece competition sponsorships, and the poultry judging sponsorships have already been secured by Australian Wool Innovation and Australian Eggs respectively.
The competitions see the brightest young paraders of livestock and young judges of agricultural produce compete nationally with an extensive program of events.
After two years of relative inactivity due to the pandemic conditions, ASA’s National FInals Coordinator Heather Earney says that the 2022 program is looking to be one of the most competitive to date.
“The young judges and paraders competition is a highlight for youth all over the country. It exists to highlight, educate, promote and foster the specialised interest and skill in key agricultural activities. With all the disruption experienced through 2020 and 2021, everyone involved from the local shows to the royal shows is keen to see those participants have their chance to shine,” Ms Earney said.
“We’re particularly excited that we will be able to hold the 2021 competition alongside the 2022 national finals at the Sydney Royal Easter Show this coming April. Double the normal number of national finalists will converge on Sydney Olympic Park to vie for the national titles.”
Initial phases of the competition are conducted by local agricultural societies and shows around the nation. Successful participants then compete to represent their state at the national finals, and the final round of each program takes place at a capital city agricultural show. The national finals program includes a range of categories, for which one winner is appointed per category.
“The competition is a key activity for young leaders aged between 15 and 25 looking to develop themselves and their careers. They go into it knowing that competition is intense, so it really encourages confidence-building and leadership skills.”
Ms Earney noted that partnership with the national young judges and paraders competition offers outstanding opportunity and exposure.
“The judging sessions and the associated activities through the entire program are where key relationships across the Australian and New Zealand agricultural sector are developed. To support that, sponsorship also offers significant branding scope through media channels, merchandise and support materials.”
More information on the national young judges and paraders competition, including a prospectus download, is available via the ASA website at: agshowsaustralia.org.au For more information about sponsorship, contact the National Finals Coordinator at Agricultural Shows Australia on email: firstname.lastname@example.org g.au